Aston and Sarah Merrygold share their love of Simba SmobyToy World Journal

Simba Smoby Toys UK has partnered with the Merrygolds on a brand new social media marketing campaign that may spotlight Simba’s manufacturers all through 2024.

The workforce at Simba Smoby Toys UK has introduced a year-round partnership with superstar couple Sarah and Aston Merrygold (571k and 192k followers respectively), which can see the favored household publish content material throughout all its social channels all through 2024.

The 5-stage exercise kicked off this week on Instagram, with collaborative reels and tales displaying the couple’s boys – Grayson and Macaulay – having enjoyable at dwelling with the Smoby Backyard Playhouse. Regardless of the troublesome spring climate, a break within the rain allowed for a enjoyable time for each the boys and pop Aston (who on the finish of the video needed to be advised to go away the playhouse).

Extra exercise is deliberate by means of the summer time for the model’s outside toys, together with a YouTube video arriving subsequent month for the brand new Smoby Exercise wall. Later within the 12 months, the household will take the exercise indoors with among the model’s finest liked role-play gadgets.

Talking of the partnership, Sophie Bryan, Smoby’s model supervisor, mentioned: “From the beginning of the 12 months we’ve got been planning this partnership with the Merrygolds, as they match the core household values for the model completely. We’re delighted with the primary stage of the exercise and the humorous spin that Sarah and Aston added to the storyline.”

“This key piece of superstar content material is only a small a part of what’s in retailer for the model this 12 months to help our retail companions. Our return to the Gloworm Pageant in August will likely be larger and higher than ever, and all year long we’ve got influencer content material and social media drives happening. Added to this, our above-the-line promoting on TV and VOD, and advertisements throughout Instagram, Fb and TikTok, will guarantee excessive influence consciousness after we want it most.”

For extra data, e-mail gross sales@simbasmoby.com or name 01620 674 778.