José Mourinho stars in ‘mockumentary’ for Topps’ UEFA Euro 2024 Match Attax rangeToy World Journal

José Mourinho, AKA: the Particular One is the worldwide ambassador of Topps’ UEFA Euro 2024 Match Attax playing cards and stickers, and is as soon as once more starring in a key marketing campaign video. 

The Particular One prepares to chair the Topps HQ Advertising and marketing Assembly within the new mockumentary-style marketing campaign for the UEFA Euro 2024 Match Attax vary.

Topps, the premier collectibles model of Fanatics Collectibles and the official buying and selling playing cards and stickers supplier for UEFA Euro 2024, has at the moment launched the subsequent instalment of its partnership with international Topps model ambassador, José Mourinho.

Marking the launch of the Topps UEFA Euro 2024 Match Attax playing cards and sticker collections, the movies see the ‘Particular One’ star in a mockumentary-style workplace advertising and marketing assembly through which his staff current outlandish concepts to advertise the Topps UEFA Euro 2024 collectibles. Alongside cameos from transfer-king Fabrizio Romano and F2 Freestyler Billy Wingrove, José dismisses the absurd concepts together with his trademark deadpan-directness, stating: “We don’t want particular results… the UEFA Euro 2024 Topps collectibles are particular sufficient.”

The Topps UEFA Euro 2024 Match Attax playing cards and sticker collections are in the stores now from Topps.com and all good retailers, and are filled with the largest and finest stars from every of the match’s competing nations.

Patrick Rausch, chief advertising and marketing officer EMEA of Fanatics Collectibles and Topps, commented: “UEFA Euro 2024 is quick approaching and it’s an actual privilege to convey our collectibles to followers forward of such a giant match. It’s solely proper that we enlist the help of Jose to mark such a particular second within the soccer calendar, and we’re excited for soccer followers and collectors alike to have a good time UEFA Euro 2024 with us. Completely happy gathering.”

The brand new José advert is the newest exercise in Topps’ UEFA Euro 2024 marketing campaign, which has already featured viral movies with the Particular One, an enormous mosaic of Scotland captain Andy Robertson constructed from over 5,000 Topps UEFA Euro 2024 Match Attax buying and selling playing cards, a hilarious #WeAllSticker skit with UK broadcasters Roman Kemp and Chris Stark, and content material from a number of creators, ambassadors and footballing royalty. Followers ought to keep tuned for extra to return within the run as much as the match and past.

As an official licensed UEFA associate till 2028, Topps will present unique buying and selling playing cards, stickers, and collectibles linked to UEFA Euro 2024 in addition to different marquee soccer occasions together with the UEFA Champions League and UEFA Europa League. The UEFA Euro 2024 vary will embody stickers, playing cards and collectibles of every competing nationwide staff.