Jazwares indicators grasp licensing settlement with Paramount for Avatar: The Final AirbenderToy World Journal

Jazwares and Paramount International have inked multi-contract offers to launch a sturdy slate of toys, costumes and equipment based mostly on among the leisure large’s most iconic properties.

As a part of the brand new settlement, Jazwares will maintain world grasp rights to provide figures, toy autos, dolls, plush and play units for Nickelodeon’s Avatar: The Final Airbender franchise. In a multi-contract collaboration, Jazwares will even possess North American rights for costumes and equipment for Avatar: The Final Airbender and hit Paramount leisure properties together with Dora, SpongeBob SquarePants, Star Trek and Yellowstone. The Paramount and Jazwares portfolio is predicted to retail in 2025.

“Becoming a member of forces with Paramount combines the world’s most beloved leisure franchises with Jazwares’ unparalleled capability in authentically translating IP throughout toys and costumes like no person else within the trade,” mentioned Judd Karofsky, government vp, Jazwares. “That is an incredible collaboration for Jazwares – to develop our portfolio with some of popular culture’s most iconic tales and characters into merchandise we all know followers are going to like.”

Lourdes Arocho, senior vp, Shopper Merchandise & Experiences, Paramount, added: “Jazwares has a confirmed observe report of taking culture-defining manufacturers – like Avatar: The Final Airbender and different Paramount franchises – and creating excellent merchandise for customers to attach with. We’re desperate to get these product traces of toys and costumes into the arms of followers in every single place.”