Brainstorm celebrates Stationery Awards success for Eugy – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal
Brainstorm and model proprietor Dodoland are celebrating after Eugy scooped Arts & Crafts Product of the Yr at this yr’s Stationery Awards.
The winners of the trade awards have been introduced yesterday on the two-day Stationery Present the place Eugy received in a hotly contested class, Arts & Crafts Product of the Yr. The eco-friendly Eugy model continues to develop exponentially, each by way of product ranges and trade recognition.
Accepting the award on behalf of Brainstorm, Leanne Perry, UK account supervisor, stated: “We’re passionate in regards to the Eugy model and knew it was one thing uniquely particular once we launched it again in 2019. To have the vary recognised in a totally new sector for us amongst such well-respected manufacturers is absolutely implausible, and we’re delighted for the sensible creators Dodoland too.”
The Eugy vary options over 80 fashions and is added to in phases all year long so retailers and followers can refresh their collections, with new fashions together with Ankylo, Pangolin and Walrus to call a number of.
Along with bespoke POS, Brainstorm has pushed the success of Eugy with in-store occasion packs that permit kids to get hands-on with the product. PR and influencer outreach has additionally pushed model consciousness and Brainstorm will proceed to assist Eugy with a 360-degree advertising marketing campaign.
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