Model Licensing Europe 2024 formally the largest in historyToy World Journal

Model Licensing Europe’s twenty fifth anniversary iteration broke all earlier information for attendee and retailer customer numbers, with the organiser praising the exhausting work, dedication and fervour of the Informa group.

This week’s Model Licensing Europe was the largest ever, breaking earlier file ranges of attendee and retailer customer numbers – a becoming strategy to have fun the occasion’s twenty fifth anniversary.

By noon on the ultimate day (Thursday twenty sixth September) and with 4 hours of conferences nonetheless to go, BLE had damaged the next information:

• 10,847 attendees – + 12% over 2023 to date. (Please observe, this isn’t the ultimate end-of-show determine and is predicted to extend even additional.)
• 1,417 retailers – + 46% over 2019 and + 22% over 2023
• Attendees from 172 completely different nations

Anna Knight, SVP Licensing, Informa Markets, stated: “What a becoming strategy to have fun BLE’s twenty fifth anniversary, by breaking all earlier information held by the present. It’s testomony to the exhausting work, dedication and fervour of an incredible group who actually care about delivering the perfect occasion for this trade. On behalf of them and me, thanks once more to everybody within the European licensing trade that helps us yr after yr – attendees, exhibitors, companions, retailers, media and extra. It means every thing.”

Retailers attending BLE this yr embrace Aldi, Asda, Asos, Cut price Max, Bershka, Boots, C&A, Celio, Dexy Co, Dick’s Sporting Items, Dunelm, El Corte Ingles, Forbidden Planet, Frasers Group, H&M, Habitat, Jennyfer, Lidl, Lush, Mango, Marks & Spencer, Mercadona, Miniso, Subsequent, Pep, Pets at Dwelling, Poundland, Primark, Pull&Bear, Reiss, Sainsbury’s, Selfridges, Specsavers, Stradivarius, Tesco, Undiz, Uniqlo, City Outfitters, WH Smith, Zara, Zavvi and lots of extra.

BLE’s head of retail, Laura Freedman-Dagg, stated: “Retail attendance at BLE has grown as soon as once more to file ranges and we’re delighted with the class and geographical illustration of patrons coming to the present this yr.”

“We’ve had implausible suggestions from retailers on the manufacturers they’ve been in a position to meet via pre-booked conferences – which additionally reached file breaking ranges – and ‘procuring the present ground’ for product inspiration and surprising new connections. We work exhausting to convey new retailers to the present every year and there’s nothing extra gratifying than seeing them strolling the present and interesting with our exhibitors who, as soon as once more, have actually introduced their A-game.”

Extra highlights:

• 242 exhibiting firms, a 5% YOY enhance, together with greater than 60 new exhibiting firms.
• 10% enhance in conferences over final yr, over 6,200 conferences organized via the BLE on-line Occasion Planner

Earlier within the week, BLE organisers celebrated the present’s twenty fifth anniversary with a celebration and photocall with many licensing professionals who attended that first even in 1999 and nonetheless attend at this time.

Due to all of you who took the time to fulfill with, chat with and customarily benefit from the present with the Toy World group, who between them lined all three days of the occasion. See additionally this week’s Friday Weblog for extra.

BLE returns in 2025 from Seventh-Ninth October at Excel London.