Canal Toys appoints Tony Guzman as Advertising director – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

Canal Toys has appointed Tony Guzman as its new Advertising director, marking a strategic transfer to additional strengthen the corporate’s market presence following 5 consecutive years of great development.

Tony can be specializing in elevating Canal Toys’ manufacturers consciousness and shopper engagement, working much more intently with its media and PR companies and strengthening advertising and marketing collaboration with all its retail companions.

With 27 years of business expertise, Tony brings a wealth of information and experience main and creating recognised manufacturers each regionally and internationally. Tony’s profession started at Tiger Electronics and he later transitioned to a number of senior advertising and marketing roles at Hasbro’s company places of work. His in depth expertise contains main advertising and marketing for Hasbro’s Latin America enterprise from Miami and extra just lately executing international advertising and marketing methods from the Netherlands for Hasbro’s Export markets.

Commenting on his place, Tony stated: “I’m thrilled to be becoming a member of the Canal crew. With the business dealing with many challenges, it’s inspiring to see what the corporate has developed and achieved lately. The product pipeline, with its deal with shopper creativity, will additional gasoline the expansion and momentum already created. I’m wanting ahead to rising the spectacular portfolio of manufacturers by taking our advertising and marketing to the subsequent stage.”

Anthony Grimaud, CEO of Canal Toys, added: “We’re excited to welcome Tony to Canal. The timing is nice as our model portfolio and product growth has by no means been stronger. Tony’s in depth background and advertising and marketing experience can be invaluable for the enterprise as he steps into this pivotal position for Canal which can supercharge the enterprise and elevate our manufacturers to new heights.”