Craft Buddy experiences spectacular progress – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

Craft Buddy is celebrating having expanded its retail presence throughout each the UK and Europe, as the corporate exhibits progress in early 2024.

Craft Buddy’s Gross sales staff

Craft Buddy continues to trailblaze within the arts & crafts house, with a powerful first half 12 months growth when it comes to retail prospects and distributors within the UK and Europe.

Since 2016, the corporate has developed from making OEM own-label arts & crafts strains to establishing success with its personal manufacturers together with Crystal Artwork and Paint by Numb3rs. Since 2020, the corporate has additionally expanded quickly within the licensing sector, securing enviable partnerships with the likes of Disney, Marvel, Star Wars, Warner Bros, Penguin and others.

Mixed with funding in enterprise improvement, and the highlight shed on arts & crafts throughout the Covid pandemic, the corporate has skilled phenomenal progress and growth of its shopper base. At this time, its huge vary of product delights a buyer demographic that spans enthusiastic inventive younger minds aged 6+, by way of to kidult crafters and seasoned hobbyists.

Within the first half of 2024, Craft Buddy has secured greater than thirty new retail partnerships, of which 20 are UK based mostly, with the others spanning key European markets together with Germany, Italy, France, Portugal, The Netherlands, Belgium, Poland,  Austria, Luxembourg and Slovakia.

Within the UK, retailers together with Ryman, The Entertainer, Asda, Forbidden Planet and John Corridor Group (which owns Spar North) have come on board; abroad, Rewe, the main German grocery store chain, has additionally lately onboarded Craft Buddy.  Robust efficiency of hit strains, such because the Disney 100 Crystal Artwork Sticker Album (which has now exceeded 1.6m items in world gross sales to June 2024), has helped appeal to new prospects and convey excessive gross sales volumes from distributors in new territories similar to Portugal and Malta.

Commenting on its retail progress, Dan Ward, head of Gross sales at Craft Buddy commented: “We’re delighted by this progress within the first half of 2024, which marks a big uplift in our unbiased specialist shops and comfort retailers. Increasing our distribution at retail is a key consider our strategic progress technique throughout the UK and Europe. The uplift demonstrates that inventive arts & crafts continues to attraction to shoppers, and the sector continues to thrive and develop.”

Retailers inquisitive about stocking Craft Buddy merchandise are invited to get in contact with the gross sales staff to seek out out extra. The corporate will be contacted on 020 3417 6565 or commerce@craftbuddyltd.co.uk