Craft Buddy hosts Toy World for spring/summer season previewToy World Journal

Toy World’s Rachael Simpson-Jones and Mark Austin paid a go to to Craft Buddy’s Buckinghamshire HQ to take a look at its spectacular new showroom and what’s on the best way for 2025.

Scorching on the heels of its debut look on the Toy Affiliation’s LA Fall Preview, Craft Buddy has begun a raft of unique in-house previews at its newly opened showroom.

Included within the visitor checklist was Toy World’s Rachael Simpson-Jones (editor) and Mark Austin (gross sales director), who spent an pleasant couple of hours being proven across the in depth upcoming launches by Craft Buddy’s OraRuth Rother, head of Advertising, and head of Gross sales, Dan Ward.

The corporate has been having fun with substantial progress for a number of years, with 2024 specifically a interval of outstanding success and widespread enlargement at retail. Reflecting this, the spring/summer season 2025 line-up welcomes a lot of thrilling and revolutionary launches that can open up the world of Crystal Artwork creativity to a good broader viewers and faucet into the suite of recent content material coming by from main movie studios and main franchises.

Though a lot of what we noticed should stay underneath wraps for now, Toy World can reveal that the line-up consists of additions that can convey much more bling to the world of Crystal Artwork and a stupendous new vary that can educate youngsters in regards to the pure world as they craft. New sizes and in style sayings are welcomed to the corporate’s vary of wall hangings and scrolls. Elsewhere, Crystal Artwork will even turn into obtainable within the type of blind-bagged collectibles with a twist, and followers of Harry Potter ought to stick round for a serious new introduction the corporate believes may develop into its largest vary thus far.

All of this was introduced inside Craft Buddy’s spacious new warehouse. Situated only a stone’s throw away from its head workplace, it provides a big space for guests to soak up each Craft Buddy’s autumn/winter 2024 and spring/summer season 2025 ranges without delay (the latter of which we had been sadly unable to {photograph}). As soon as the previews are full, the downstairs ground area will turn into dwelling to a bigger distribution area, with the upstairs space utilised as a creativity and innovation hub. The prevailing constructing will then be re-designed into two flooring of workplace area for the rising enterprise.

It’s a formidable sight to behold as you stroll by the doorways, and clearly units out Craft Buddy’s ambitions for the 12 months forward: larger, higher, bolder.

“We’re delighted with how the brand new showroom has gone down with our guests and with each the quantity and calibre of consumers we’ve welcomed to our previews,” enthused OraRuth. “It’s been an extremely busy 12 months for Craft Buddy and the entire staff has labored extraordinarily onerous to get issues to the place you see them as we speak. Strolling by the showroom doorways is an actual ‘wow’ second – even I nonetheless get bowled over. We’ve a lot to look ahead to and to disclose over the approaching months, in addition to much more shopper and commerce exhibits and awards to attend. With the demand for arts & crafts merchandise persevering with to soar, in addition to demand for actions that present youngsters and households with aware, enjoyable alternatives to change off and spend high quality time collectively, Craft Buddy is ideally positioned to fulfill the wants of shoppers and retailers.”

Retailers can get in contact with the corporate on 020 3417 6565 or at commerce@craftbuddyltd.co.uk.