DreamToys to disclose hottest toy listing at annual eventToy World Journal

This November, the Toy Retailers Affiliation might be internet hosting DreamToys to unveil its listing of the 20 hottest toys of the 12 months to the media and influencers.

DreamToys will as soon as extra mark the countdown to Christmas 2024 with an occasion that showcases the 20 hottest toys of the 12 months. Chosen by the UK’s main retailers, DreamToys is probably the most revered and authoritative listing of toys for Christmas.

This November, the Toy Retailers Affiliation will host DreamToys to launch the listing with the media and influencers. The occasion will happen beneath embargo on twelfth November, with the listing going stay on thirteenth November.

DreamToys is designed to be the prime vacation spot to assist discover a baby the proper reward for Christmas, with an inventory that showcases toys for all finances ranges.

“The listing is set by a panel of main UK retailers made up of toy and video games chains, massive and small unbiased toy retailers, grocers, shops and moral on-line shops,” stated Paul Reader, DreamToys chairman. “This makes it probably the most authoritative and unbiased media listing for kids and adults this Christmas.”

Giovanna Fletcher

This 12 months, Dream Toys has partnered with two of the UK’s most-loved mums, Alex Jones and Giovanna Fletcher, to advertise the listing.

Alex Jones, BBC One’s The One Present presenter, will attend the launch occasion and converse to media. Alex has three youngsters of her personal and might be selling the DreamToys listing from the occasion to her followers. Giovanna Fletcher, mom, podcaster, presenter and creator, may even be revealing the toys to her 2m social media viewers following the occasion, to increase the marketing campaign within the run as much as Christmas.

Annually, DreamToys has a implausible media turnout, as nationwide publications and information retailers get a primary look into what’s on the final word Christmas toy listing. The addition of Alex Jones and Giovanna Fletcher marks a brand new viewers this 12 months, as DreamToys boosts its social media presence, showcasing the most recent and coolest toys for kids.

Paul Reader defined: “DreamToys is certain to attract in a large viewers and spotlight simply how covetable the Christmas 2024 listing is to households throughout the nation. We consider we’ve chosen an unimaginable listing this 12 months, and we’re excited to market it to the media and through our social media mums. We’ll as soon as once more encourage customers to go to their native toy retailers to buy the listing, and to get knowledgeable recommendation on toy purchases this Christmas”.

Media can register to attend the launch occasion on twelfth November through Dreamtoys@bastion.co.uk.