Unique: Funko’s Bitty Pop! is a giant hit – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

For the June subject, Toy World sat down with Funko’s chief industrial officer, Andy Oddie, to debate the rising demand for the Bitty Pop! vary, how the corporate is increasing the line-up and extra.

Andy Oddie instructed Toy World about how Bitty Pop! has been performing since its launch a yr in the past. “Bitty Pop! has been a convincing success throughout all markets, changing into our most profitable product launch within the final 5 years,” mentioned Andy. “We had been all fairly excited to listen to that Bitty Pop! is now the main new model launch within the Motion Figures Supercategory all through Europe.”

Concerning chosen licences and aiming attraction to audiences, Andy commented: “Our objective is to not restrict the licensing alternatives for Bitty Pop! merchandise. The power of our licensor library and the wealthy historical past of Funko Pop! encourage the variability that units this new line aside. Whereas planning upcoming Bitty Pop! releases, we in fact look again on the success of the Funko Pop! strains to make sure a fascinating product expertise for customers.”

Value is a crucial think about right this moment’s market, making RRP an necessary element of Bitty Pop!. “As customers tighten their belts and search extra reasonably priced toy choices, analysis and information point out a shift in direction of value-conscious procuring,” mentioned Andy. “Bitty Pop! has gained vital traction, rating because the fifth fastest-growing collectible model throughout complete Toys in Europe. We imagine the engaging value level contributes to this success.”

Andy continued on to debate a spread of things surrounding Bitty Pop! and Funko, together with the thriller/blind factor of the product, the affect of the Kidult market, Funko Pop! and what the way forward for the model seems to be like.

To learn the complete Q&A inside the Toy World June subject, click on right here.