Unique: KidsKnowBest Q1 insightsToy World Journal

KidsKnowBest’s Sian Rider dives into a number of the firm’s insights from the primary quarter of 2024.

Sian seems on the variations between the corporate’s UK and US market report findings, beginning with what 6-9-year-olds prefer to spend their cash on:

“At KidsKnowBest, we’ve simply launched our brand-new quarterly experiences, which provide an inside look into the world of children, tweens and teenagers in each the UK and the US. Every report serves as a treasure trove for manufacturers in search of to know and join with as we speak’s 3-18-year-olds of their respective markets. We’ve mixed quantitative and qualitative analysis strategies to delve into the ideas and experiences of as we speak’s youth throughout 12 key market classes. Moreover, we incorporate video clips of our group sharing their views on every class, in addition to real-world examples, to supply a nuanced understanding of the evolving youth panorama.”

The analysis reveals what girls and boys like to spend on essentially the most, and at what ages the toy business should pay attention to heightened competitors for explicit demographics.

“Companies have to adapt to the evolving preferences and values of as we speak’s youth, making an allowance for cultural variations between markets,” continues Sian. “Whereas toys stay fashionable, there’s a notable shift in direction of video gaming amongst 6-9-year-olds within the US, suggesting alternatives for additional engagement on this market.”

Sian goes on to speak about patterns of spending behaviour and additional contrasts between UK and US youngsters. To learn the complete report, which appeared within the Could version of Toy World, click on right here.