Unique: Letter from Australia – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

Writer of The Toy Universe Tony Bugg shares the most recent toy market information from down beneath with Toy World readers.

Tony is writer of The Toy Universe – a B2B toy business publication which options toy information protecting Australia and New Zealand. Having held senior Gross sales and Advertising and marketing roles for over 30 years, in 2008 Tony based The Bugg Report to supply information on manufacturers and licensing. He has held the positions of director of the Australian Toy Affiliation and MD of Licensing Worldwide in Australia & New Zealand.

The Australian toy market is markedly completely different to different world markets throughout June and July every year, writes Tony. For the reason that early Nineties, we have now witnessed the mid-year toy promotional sale cycle. Initially launched by Goal Australia, different retailers akin to Kmart, Massive W, Myer, David Jones and extra adopted go well with. However, because the years have rolled on and the toy panorama has modified, Massive W is the one mass retailer which nonetheless gives this activation. The sale commences in late June and concludes on July 20^th every year and has developed right into a key window for toy firms to launch and showcase new product to shoppers.

This yr, one of many main focuses was on the launch of recreation present board recreation Deal or No Deal. The sport has been launched by Creativeness Gaming and consists of the chance for a client who purchases the sport to win a money prize of Aus$1m. The merchandise is situated prominently on the entrance to all Massive W shops with a particular pallet show and by all accounts has proved to be an enormous success.

Goal Australia not too long ago launched an internet toy sale the place it was fascinating to see a raft of spectacular new releases from Zuru, together with Mini Manufacturers Dwelling/Backyard, Robo Alive Shark, Dino Escape and Smashers Horror.

The complete article from Tony might be discovered right here in Toy World’s August concern.