Unique: Licensing alternatives on the Science MuseumToy World Journal

Amy Harbour, head of Licensing and Business Partnerships at Science Museum Group, tells Toy World how the brand new reside stage present is reinvigorating the museum’s licensing programme.

The London-based Science Museum is a part of the Science Museum Group, which additionally counts the Nationwide Railway Museum (York), Nationwide Science and Media Museum (Bradford), Science and Trade Museum (Manchester) and Locomotion (AKA: Nationwide Railway Museum) in Shildon amongst its websites.

Being unfold throughout the UK is a crucial a part of the group’s DNA: the group firmly believes everybody ought to be capable to entry the training alternatives it presents no matter the place they reside. It was for a similar cause that the Reside Stage Present was created, which, till the top of October 2024, is visiting theatres in all places from Southampton and Cardiff to the Isle of Man and Aberdeen.

The Science Museum has partnered with skilled theatre promoter Mark Thompson Productions on the present. The three-year deal provides the group a manner of reaching extra households than ever earlier than in addition to a approach to broaden its model far past the Science Museum, which itself welcomes a mean of two.5m guests yearly.

The deal can also be an opportunity for current and potential licensees, retailers and producers to expertise first-hand the affect the museum has on youngsters and households and achieve a deeper understanding of how these within the viewers find yourself turning into shoppers of Science Museum merchandise.

To learn the total function, which seems within the Could concern of Toy World, click on right here.