Unique: The trade appears ahead to London Toy Honest – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

This month, Toy World has put collectively a particular characteristic the place a collection of indies and representatives from the BTHA, Toymaster and Playroom have shared their ideas and reflections on Toy Honest.

London Toy Honest is simply across the nook, and pleasure is already constructing throughout the trade. For a brand new twist on Toy World’s month-to-month Speaking Store characteristic, Rachael Simpson-Jones sat down with a collection of indies and representatives from the BTHA, Toymaster and Playroom to get their ideas on what makes Toy Honest a must-visit present, how guests and exhibitors can put together and what makes the indie sector so essential to the trade.

Majen Immink, head of the Toy Honest, acknowledged that the present is the primary alternative of the 12 months for UK retailers to view product demonstrations and get hands-on with hundreds of toys and video games, together with many brand-new launches and contours for the 12 months forward, all underneath one roof. “With greater than 250 exhibiting corporations in attendance, retailers have a plethora of stands to go to, showcasing an enormous vary of merchandise from development toys, plush, boardgames and puzzles, to tech toys, collectibles, dolls and autos, plus far more,” mentioned Majen.

Brian McLaughlin, Growth supervisor at Toymaster, echoed this. “Toy Honest is the primary alternative many retailers must see all the brand new toy and sport ranges resulting from launch within the coming 12 months, which implies it provides them an opportunity to start out fascinated about what the important thing ranges and merchandise could be, and to plan any advertising exercise round new launches,” he defined. “We extremely suggest impartial retailers come alongside. There are such a lot of suppliers current, and ranges on show, that you simply’re assured to search out one thing new you weren’t beforehand conscious of.”

“Toy Honest is a superb likelihood to regroup post-Christmas and start planning for the 12 months forward,” added Lisa Dyson of Video games Campaign, Harrogate. “It’s nice to have every thing toy-related multi function area; at some festivals, it’s important to sift by corporations that haven’t any relevance to the toy trade. We additionally love the chance to meet up with trade colleagues and suppliers. Having your individual enterprise can really feel comparatively solitary, however at London Toy Honest it feels such as you’re part of one thing greater.”

To learn the complete characteristic in our December problem, which particulars these and different representatives’ ideas on Toy Honest, click on right here.