Unique: The most recent from Toymaster HQToy World Journal

Toy World spoke with Toymaster about its enhanced give attention to retailer-supplier relationships, the alternatives forward for indies and what its new workplace house gives members and suppliers.

The Toymaster head workplace, situated in Northampton, has been revamped. Beforehand, the 17-strong Toymaster workforce was situated on the bottom ground, now the workforce has been moved upstairs, and downstairs has been remodeled right into a principally open-plan, multi-purpose house with a raft of makes use of.

“We’re so pleased with this constructing and we’re delighted with how the refit and improve has turned out,” enthuses Yogi Parmar, Toymaster’s managing director. “It’s a lot brighter and has a extra spacious really feel, and it means our members and suppliers can now use it for their very own wants too. As a mutuality, having an workplace our members can utilise for their very own coaching wants is necessary to us in addition to reflecting the group’s ethos. If a member needs to carry a provider assembly right here, for instance, they want solely ask. And suppliers can use the house for conferences with their nationwide gross sales workforce.”

Regardless of the challenges of 2023, the group really barely outperformed the business, with Gross sales up +2.57% versus 2022 regardless that Purchases had been down -4%.

Over the previous couple of years, Toymaster has positioned an elevated emphasis on supporting not solely its members, however its suppliers too. With greater than 160+ on the books, together with all the foremost manufacturers via to smaller, progressive start-ups, this requires loads of work from the workforce. However as Yogi sees it, Toymaster is a useful associate to toy firms. By working with Toymaster, firms can achieve entry to the group’s full suite of members, be assured funds each on time and in full, and the assist and repair of a trusted, revered group devoted to promoting solely suppliers’ manufacturers – Toymaster doesn’t have an own-label programme that firms should compete towards for shelf house in its members retailers, which is among the group’s main perks.

Harrogate stays firmly on the calendar for Toymaster’s largest occasion of the 12 months – the Could Present. Happening from 21^st – 23^rd Could on the Majestic Lodge, the occasion was bought out inside simply weeks of the exhibitor registration opening. Over 100 suppliers are set to showcase their ranges on the occasion, which – demonstrating the generosity and altruism of the group – is open to Toymaster members in addition to non-members.

These attending the Toymaster Could Present can even be capable to chat with the workforce concerning the myriad perks that membership gives.

To learn extra about Toy World’s go to to the Toymaster HQ and what Yogi Parmar has to say about Toymaster, indie retailers and the upcoming Could Present, click on right here.

You may also discover our bumper Toymaster complement right here, to assist your preparations for the upcoming Could Present in Harrogate.