Unique: The return of 80s hit WereBears – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

Midco Toys’ David Middleton has determined the time is correct to deliver again the nostalgic WereBears model and tells Toy World why.

With nostalgia for 80s toy manufacturers persevering with to drive gross sales, Midco Toys’ David Middleton has seen a chance to deliver again a traditional from that decade that hasn’t been within the public eye for over forty years. Toy World caught up with him to search out out why he believes the time is correct for a WereBears revival.

David stated: “The WereBears model was created by George Nicholas and launched by Hornby in 1983, when it noticed huge success within the UK. The bears had been named Grizzler, Howler, Fang and Gums. Every bear got here with a narrative tape narrated by Oliver Postgate, the person behind Bagpuss.

“The WereBears journey begins close to the fictional village of Munchen-Luncheon, a village in a distant nook of Bavaria the place time appears to have stood nonetheless. The Bears had been created by kindly outdated toymaker Baron Egon Baconburger, who lives in Citadel Casserole. The Baron fell sufferer to an historic curse which modified him right into a werewolf, and one way or the other, he handed on this curse to the 4 teddy bears, who turned WereBears. The Baron and the Bears might look scary, however are harmless and kind-hearted inside. Nonetheless, there are darker forces to be reckoned with within the forest, the enchanted area of the evil Witch Hazel, her hideous TerrorTeds and different assorted nasties.”

To learn why Dave thinks it’s a great time for the model to make a comeback, learn the total article from Toy World’s September situation right here.