Golden Bear named grasp toy accomplice for Toikido’s PeaKeeBooToy World Journal

Award-winning singer-songwriter Sophie Ellis-Bextor has already been confirmed because the narrator of the extremely anticipated collection PeaKeeBoo, which is aimed toward a pre-school viewers.

Golden Bear Toys has been named because the grasp toy licensee for the brand new animated pre-school collection PeaKeeBoo, created by Toikido.

The world of PeaKeeBoo has been described as a ‘nature-inspired present all about play and friendship’, and is house to a variety of distinctive characters who’re united of their love of enjoyable and zest for all times.

As a part of the present’s complete 360º advertising technique, Golden Bear Toys will launch a variety of textured plush, collectible figurines, and exercise units within the autumn and winter of 2025.

The merchandise, which retailers can get a primary take a look at in October 2024, have been particularly designed for pre-school youngsters and purpose to encourage studying and creativity, increasing the academic and playful expertise provided by the collection into actual world actions.

Barry Hughes, managing director of Golden Bear Toys, commented: “With our wealthy historical past and data of pre-school licences, we prefer to assume we recognise nice content material once we see it, and that’s what we noticed once we first set sights on PeaKeeBoo. As well as, the prospect to work with the nice, disruptive group at Toikido was too good a possibility to show down. We look ahead to bringing improbable toys to shoppers, who will undoubtedly fall in love with the characters as a lot as we have now.”

Will Ochoa, chief business officer at Toikido, said: “Golden Bear Toys’ repute for excellence in toy manufacturing is unrivalled, and we’re excited to have it on board because the grasp toy licensee for PeaKeeBoo. The corporate’s modern method to toys will drastically contribute to the holistic instructional expertise we envision with PeaKeeBoo.”

PeaKeeBoo was introduced in December final 12 months and centres upon three most important 2D characters: Pea, a small, inexperienced creature, Kee, a little bit chicken, and Boo, a big, gray boulder-esque character. Award-winning singer-songwriter Sophie Ellis-Bextor has been confirmed because the narrator of the extremely anticipated collection.

Readers can discover out extra about PeaKeeBoo by studying Toy World’s unique interview with Johnny Taylor, chief inventive officer at Toikido, which was revealed in March 2024.