Heathside Buying and selling indicators up Teletubbies and Strawberry ShortcakeToy World Journal

The licensing settlement with WildBrain CPLG will see the launch of branded toys and collectibles, in addition to a wider shopper product vary.

Heathside Buying and selling has signed a licensing settlement with WildBrain CPLG to provide a spread of toys and collectibles for WildBrain’s beloved franchises, Teletubbies and Strawberry Shortcake. The settlement was brokered by Kirsty Guthrie for and on behalf of Heathside Buying and selling.

The Teletubbies and Strawberry Shortcake licensed strains will launch in Q2 2025 by way of chosen retail companions within the UK and Europe. The ranges will embrace vinyl figures, mini and micro figures, mini setting figures, backpack clips, clip-on plush, buying and selling playing cards, 2D keychains and baggage tags, grownup dinner units, silicone lights diecast, handwarmer plush units and extra.

Darren Epstein, Pop Tradition EVP International Enterprise Growth, Heathside Buying and selling, mentioned: “We’re very centered on bringing a few of the greatest heritage manufacturers to market – and Teletubbies and Strawberry Shortcake match that profile. So many followers grew up within the age of the unique launch of those properties and now wish to discover gathering merchandise from their youth. At Heathside, we wish to service this buyer base with some nice licences and nice content material.”

Stacy Scimia, business director UK, WildBrain CPLG, mentioned: “WildBrain’s beloved Teletubbies and Strawberry Shortcake are persevering with to realize momentum as popular culture icons around the globe. We’re already seeing enormous success in China and Asia-Pacific for Teletubbies toys and collectibles aimed toward Gen Z and Kidults, and for Strawberry Shortcake collectibles within the North American market. As fandom for each manufacturers grows, it’s thrilling to see shopper demand rising within the UK and Europe. We’re trying ahead to product hitting the cabinets subsequent 12 months.”