Hornby makes tracks with Playtrains – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

Head of Model, Martyn Weaver, spoke completely to Toy World in regards to the improvement of Playtrains from Hornby Railway and what’s to return from the vary.

Playtrains marked a big step-change for Hornby Railway and, since its announcement earlier this yr, has been positively acquired by each retailers and shoppers. The market has proven a eager curiosity within the new line, significantly as a consequence of its deal with youthful audiences, filling a niche available in the market for practice units for youngsters aged 4-9 that mix play worth and interactivity. Gross sales have met and (in some areas) exceeded preliminary projections.

Martyn tells us this success is a testomony to the analysis and insights that knowledgeable the event of Playtrains. “By understanding the preferences and behaviours of our goal demographic, we had been in a position to create a product that resonates properly with youngsters and their mother and father,” he explains. “Suggestions has highlighted the attraction of Playtrains’ accessible and interesting nature, with many shoppers appreciating the revolutionary options designed for youngsters”.

In growing Playtrains, Hornby positioned equal significance on all these points; its main aim was to create a product that gives excessive play worth and interactive options to captivate youngsters’s pursuits, and the tip product is the results of analysis into what excites and engages younger minds.

“We additionally aimed to nurture a love of railways from a younger age, guaranteeing that Playtrains is each enjoyable and academic,” provides Martyn. “This holistic method has been key to the vary’s success, combining partaking play with an introduction to the world of mannequin railways.”

The brand new Excessive Pace Playtrains set expands the prevailing portfolio by introducing a dynamic and fashionable practice theme, and builds upon the core values of the vary by incorporating extra superior options, resembling a straightforward clip observe, rerailing sections and extra interactive components. This set goals to raise the play expertise, providing new and thrilling prospects for youngsters to discover and luxuriate in. It additionally aligns with modern railway tendencies, making it related and interesting to the target market.

Martyn Weaver

Looking forward to future developments of the model, Martyn tells us: “In 2025, we anticipate the introduction of recent themes and expanded play units throughout the Playtrains vary. Future launches will probably embody extra refined interactive options, various locomotive designs and extra equipment to counterpoint the play expertise.”

Steady analysis and insights gathered from Hornby’s buyer base will information these improvements, guaranteeing they resonate with younger clients.

Sturdy advertising and retail assist for the Playtrains vary contains focused promoting campaigns throughout digital and conventional media to succeed in youngsters in addition to mother and father.

“We’re additionally investing in on-line content material, resembling partaking movies and interactive internet experiences, to focus on the options and advantages of the Playtrains vary,” concludes Martyn. “This complete method will be certain that Playtrains receives the eye and assist wanted to thrive available in the market.”

To seek out out extra, contact 01843 233 500 or gross sales@hornby.com.