Il Viaggio di Hamleys continues with third Italian retailer – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

The long-lasting toy emporium has unveiled its new location in Bergamo’s Oriocenter, the third Italian retailer within the final 12 months. 

Scorching on the heels of profitable openings in Milan and Rome, Hamleys has continued to drive its Italian growth with the opening of its first purchasing middle location in Bergamo’s Oriocenter.

The brand new retailer, opened in partnership with Giochi Preziosi S.P.A., considered one of Italy’s main toy producers and distributors, spans 1,150 sq. meters to seize the imaginations of youngsters of all ages.

The Oriocenter is a key purchasing vacation spot for the jap space of Lombardy and with its proximity to Orio al Serio, Lombardy’s third-largest airport, it additionally attracts a considerable variety of worldwide vacationers who sometimes contemplate Hamleys shops a must-visit retail expertise.

Within the new Bergamo retailer, prospects are welcomed by the enduring Hamley and Hattie bear, alongside basic Hamleys options akin to a dynamic leisure group, toy demonstrations, music, dance and bubbles. The shop provides a rigorously curated toy choice spanning all play classes and age teams. Including to the attraction is the shop’s personal carousel, a basic merry-go-round positive to make lasting reminiscences for households and youngsters.

“Bergamo is an ideal metropolis to deliver our very particular model of Hamleys magic to, and our imminent arrival within the Oriocenter has already triggered appreciable pleasure amongst the local people – kids, mother and father and households alike,” stated Sumeet Yadav, CEO of Hamleys International. “This partnership with Giochi Preziosi Group for our third Italian collaboration highlights our dedication to spreading pleasure and surprise throughout Italy – now a strategically vital nation to us on our thrilling international journey.”

Hamleys was based in 1760 by William Hamley and bought by Reliance Manufacturers Restricted in 2019. Presently with 192 outlets unfold throughout 17 international locations, the center of Hamleys stays firmly in its world-famous Regent Avenue store, which continues to be one of many UK’s most visited locations. Hamleys continues to increase into new markets, the newest being Rome, Sharjah (UAE), Milan, Tirana, Pristina and Doha to call a number of.

“Giochi Preziosi marks one other milestone within the retail improvement of the British model, strengthened additionally by the successes now we have recorded with the primary Italian retailer in Milan, the place tons of of 1000’s of individuals have handed by means of to this point, and in Rome,” stated Enrico Preziosi, founding father of the Giochi Preziosi Group. “The presence within the mall of Oriocenter will give us a brand new studying when it comes to gross sales, which we’ll strategically contemplate for the openings deliberate on the Italian market within the coming months.”

The opening of Hamleys at Oriocenter on twenty fifth July included a ceremonial ribbon slicing and a possibility to satisfy the Hamley bears.