Jazwares opens new workplace in SpainToy World Journal

Jazwares is increasing its European presence with a brand-new wholly-owned workplace in Bilbao, Spain, to service the Iberian market.

Jazwares has introduced a major milestone within the firm’s European development technique by opening its newest wholly-owned workplace in Bilbao, Spain.

Iberia is a crucial toy market and this growth marks Jazwares European operation’s first direct provide mannequin with retailers in Southern Europe. Jazwares additionally has workplaces supplying retailers immediately within the UK, Germany, France and the Netherlands.

Santiago Guerra Lopez, a extremely revered and influential determine within the Spanish toy trade, has been appointed as managing director of Jazwares Iberia. With over 18 years of invaluable expertise as the chief vice chairman at Bizak, a number one Spanish toy firm, his appointment and the opening of the workplace is a major step ahead in Jazwares’ European growth and development technique.

Jonny Taylor, senior vice chairman of Europe, commented: “Iberia is an extremely beneficial European market. We have now constructed a stable enterprise thus far and we’re very grateful for our distributor Toy Associate and its work in distributing Jazwares’ merchandise up to now.

“With a transparent concentrate on European development, now’s the precise time to transition to a direct-to-retail provide mannequin within the area. We’re thrilled to welcome Santiago aboard to spearhead operations for Iberia. His confirmed monitor document and native market experience mixed with Jazwares’ world-class product portfolio means we’re effectively positioned to take our Iberian enterprise to the subsequent degree.”

Santiago mentioned: “I’m each delighted and proud to affix Jazwares and lead the operations in Iberia. The chance to develop our enterprise throughout the area is important. Jazwares is having fun with enormous success worldwide as one of many fastest-growing world toy firms. With the power of our product portfolio, extremely gifted crew and strategic plans, it’s an thrilling time to affix.”