John Adams reveals new Zhu Zhu Aquarium collectionToy World Journal

John Adams has unveiled a brand new wave of interactive, battery-powered pets as a part of the Zhu Zhu Aquarium assortment, which incorporates six tropical fish and equipment.

John Adams has introduced its second large launch of the season, as the corporate reveals the small print of the advertising and marketing drive for the holtly anticipated Zhu Zhu Aquarium assortment.

Zhu Zhu Pets first took the world by storm 15 years in the past, and now the model is again with land swimming and interactive plush fish. Created by Cepia, this new wave of pets advantages from world advertising and marketing help from all territories, together with the UK market, the place the vary has simply launched.

The Zhu Zhu Fish Assortment can swim and work together on land, without having for water. The primary collection contains six tropical fish, plus equipment. The Starter Set with Fish creates the final word coral reef aquarium, is large enough to carry a complete shoal and comes with an unique fish. The Submarine Set lets youngsters choose an opulent fish to zoom round within the yellow submarine, and comes with a tunnel ramp that may be linked to different play units. The Bubble Ball & Surfboard permits Zhu Zhu fish to journey of their bubble and journey the waves on their surfboard.

Zhu Zhu Pets is supported by a inventive advertising and marketing drive designed to make sure visibility throughout all media platforms. Masking conventional promoting, TV promoting kicked off from twenty fourth April, coupled with VOD on the Sky networks, with memorable promoting spots to focus on the vary to households throughout the UK.

Influencers comparable to superstar couple Sarah and Aston Merrygold are spearheading the marketing campaign, with a household publish shared throughout each their Instagram channels hitting over 300k views, as the gathering hit cabinets. As well as, YouTuber Zachary Toys and Enjoyable highlighted the Zhu Zhu Aquarium model with a video that has already clocked up 70k views. Additional making certain the attain of this consciousness drive, influencer kits had been despatched to a big quantity of household Instagram channels with various follower sizes. A second wave has been deliberate for autumn/winter, which is able to embody experiential exercise.

Lynette Leet, advertising and marketing supervisor, stated: “Zhu Zhu is the second Cepia created model we’re presently throwing our weight behind, with Decora Girlz additionally benefiting from a heavyweight launch marketing campaign. Giving these manufacturers the help they deserve is a big precedence for us this season. For Zhu Zhu it’s essential that we seize the magic of this underwater world of vibrant enjoyable and enchantment to the complete potential of its fanbase, throughout all platforms doable.

“This preliminary wave of exercise is simply the beginning, with extra exercise already within the pipeline which is able to showcase new developments within the vary and hold it entrance and centre within the minds of youngsters, mother and father and reward patrons.”

For extra details about the Zhu Zhu Aquarium toy assortment, name John Adams on 01480 414 361 or e-mail gross sales@johnadams.co.uk.