John Adams unveils Decora Girlz window at Hamleys – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

A primary for John Adams and the Decora Girlz model within the UK, the window show will probably be in place for six weeks over the summer time holidays.

John Adams Leisure has unveiled a window set up at Hamleys flagship retailer on Regent Road that includes the brand new collectible Decora Girlz Vogue and Sticker N’ Fashion dolls.

The window will probably be a primary for John Adams Leisure and the Decora Girlz model within the UK and will probably be in place all through the six weeks summer time holidays till early September.

The model has already had an enormous advertising and marketing drive, each within the UK and globally, to assist its launch, together with a star-studded style occasion and pop-up, heavyweight influencer, PR exercise and superstar social content material, in addition to TV, VOD and YouTube promoting.

Lynette Leet, Advertising and marketing supervisor at John Adams, stated: “The Hamleys set up will proceed to develop model consciousness for Decora Girlz with excessive summer time footfall, offering youngsters and oldsters with yet one more contact level to immerse themselves within the vibrant and expressive world of Decora.

“It is a large second for the model within the UK. Hamleys is an iconic place to show the intense, vibrant and distinctive Decora Girlz. That is one other step in exhibiting our dedication to proceed to develop the model within the UK market.”

The Decora Girlz are quirky tween buddies who love to brighten and specific themselves by means of the colorful Decora Kei fashion from Japan. There are six 5” Dolls to gather, every together with her personal fashion, tender absolutely rooted hair and a number of equipment. Children also can uncover 4 11” collectible Vogue dolls, with lengthy locks to fashion and loads of equipment, together with cloth outfits, enjoyable stickers, a bag and doll stand.

For extra on the vary, see the John Adams web site right here, or contact 01480 414 361 or gross sales@johnadams.co.uk