Kerry Tarrant wows Wow! Stuff – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

Kerry says she’s thrilled to have joined the Wow! Stuff crew, hailing the transfer the beginning of an thrilling new chapter. 

Kerry Tarrant

With over 18 years of selling expertise throughout the shopper items trade, the massively revered Kerry Tarrant has change into the primary head of Advertising and Manufacturers in Wow! Stuff’s historical past.

“We’ve truly by no means had a advertising and marketing division or a advertising and marketing lead,” defined Wow! Stuff’s managing director, Daybreak Lavalette. “We’ve all the time wished one and with our merchandise gaining actually good traction organically, it was time to professionalise that a part of our enterprise”.

Kerry’s earlier roles embrace positions held at high UK and world toy corporations together with Vivid, Aptitude and extra not too long ago IMC Toys. At these corporations, she helped deliver to market a few of the world’s hottest manufacturers and merchandise together with Cry Infants, AniMagic and Thunderbirds.

Kerry mentioned she is ‘tremendous excited’ to change into a Wow! Stuff-er, not least as a result of her son Aidan is a big Marvel and Sonic Nano Pods fan.

“Wow – I’ve change into a Wow! Stuff-er!” she commented. “Throughout my 15 years within the trade, working with a few of the most inspiring leaders and thrilling manufacturers, I’ve stored an admiring eye on Wow! Stuff and watched because it has grown to change into one of the revolutionary and visionary toy corporations on the market. And now I’m part of this wonderful crew! I do really feel a bit prefer it’s my first day in school and the nerves are beginning to creep in, however I’m prepared for this subsequent journey.”

“I can’t wait to get my enamel into advertising and marketing a few of the most superior merchandise and seeing the reactions of youngsters – and massive children. I’ve already seen a few of what’s to come back for 2025 and it’s staggering – I’ve by no means seen something prefer it.”

Wow! Stuff ‘s Actual FX Disney Sew First Version launched this yr with what the corporate is looking ‘unprecedented success’, and on the LA Previews happening this month, the crew is promising way more to come back. Get in contact at tony.white@wowstuff.com (EMEA) or sunny.walia@wowstuff.com (North America) to seek out out extra.