Kimberly Wyatt signed as Rainbow Excessive celeb ambassadorToy World Journal

Instagram reel content material will characteristic appearances from Kimberly Wyatt’s youngsters, Maple, Willow and Senna, as they design their dolls, make slime and play with snowman kits.

MGA Leisure‘s Rainbow Excessive has joined forces with former Pussycat Doll, tv persona and celeb mum Kimberly Wyatt to create content material together with her Rainbow Excessive-loving daughters, specializing in the model’s thrilling new launches and core ranges.

Rainbow Excessive’s first official celeb ambassador, Kimberly will share content material to her extremely engaged mum viewers on Instagram (216k followers), showcasing key gadgets from the model within the lead-up to Christmas. The Instagram reel content material, which started going reside over the weekend, will characteristic appearances from Kimberly’s two daughters, Maple (six years previous) and Willow (9 years previous), in addition to son Senna, alongside Instagram tales crammed with trend and creativity.

Content material will run for 4 consecutive months from September to December and can see Kimberly introducing followers to the brand new WaterColor & Create dolls, Basic Rainbow Style Dolls and new Winter Wonderland dolls. Her youngsters shall be having numerous inventive enjoyable designing their dolls, making sparkly slime and taking part in with snowman kits. The ultimate put up will see Kimberly internet hosting a Christmas giveaway, giving followers the possibility to get their fingers on the brand new ranges in time for the festive interval.

MGA Leisure says Kimberly, a proficient singer and dancer, and now a world class DJ, is the proper celeb ambassador for Rainbow Excessive. The model embodies creativity, confidence and vibrant enjoyable, all of which Kimberly loves to advertise in her on a regular basis life by means of her content material and profession. Kimberly will even be engaged on different thrilling parts of the partnership with Rainbow Excessive that followers can anticipate to see quickly.

Talking on the partnership, Pamela Justice, head of Advertising and marketing MGA Leisure UK & Eire, stated: “With Rainbow Excessive sitting on the prime of each little woman’s want listing, now’s the proper time to raise our marketing campaign exercise and announce our first-ever celeb partnership with such an iconic model ambassador as Kimberly.”

“Kimberly represents the core key messaging for the model together with her love of trend, creativity and confidence. Her movies will discover the inventive and vibrant world of Rainbow Excessive and we are able to’t look ahead to followers to see all of Kimberly’s wonderful content material together with her youngsters all through these subsequent months, with a superb giveaway to our followers simply in time for Christmas.”

MGA might be contacted on 0845 0533 333.