Klein Toys repositions within the UK market – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

On the 12 months of its seventy fifth anniversary, Klein Toys is repositioning into the UK market with the help of Lisa Cox. 

The Klein group in Germany

Klein Toys has celebrated its seventy fifth anniversary in 2024. The German toy producer, which was based in 1949 as a brooms and brush manufacturing unit, is among the few producers that also has its personal manufacturing amenities in Europe.

The family-run firm is among the market leaders inside the role-play class with a broad portfolio of best-selling manufacturers and licences, akin to Bosch, Barbie, Caterpillar, Scorching Wheels, John Deere, Vileda and extra. The corporate additionally presents toys throughout classes together with Outside, Dolls & Magnificence and Parking Garages.

Klein will likely be marking this thrilling time of change and reposition within the UK market with a generational transition in administration. This transition will see an influence shift from the second to the third technology of the Klein household.

Klein Toys has appointed toy trade advisor, Lisa Cox, to assist the UK enterprise with this alteration. Lisa has over 10 years of expertise inside the toy trade with UK and Irish retailers. Lisa additionally brings along with her a robust information of licensing and an entrepreneurial spark and drive for achievement. She is already reviewing new licences, product growth and a brand new Klein model and packaging refresh.

Lisa might be contacted on 07826 799737 or lisa@cox-consultancy.com.