Lego and Nike unite to raise the facility of inventive play and sportToy World Journal

The multi-year world partnership connects the 2 iconic manufacturers to focus on how the facility of play shapes lives with a sequence of co-branded merchandise, content material and experiences.

The Lego Group and Nike have introduced a multi-year partnership that can rejoice inventive play and sport, providing new alternatives for youngsters and households worldwide.

The Lego Group and Nike have lengthy histories of championing youngsters’ proper to play. Each manufacturers know that inventive and bodily play are important to youngsters’s growth and assist youngsters attain their full potential as they develop important life abilities by play that permit them to thrive as they develop up.

A latest Lego Group examine revealed that for a 3rd of youngsters globally, playtime is restricted to only three hours every week and in keeping with the World Well being Group, just one in 5 youngsters will get the bodily exercise they should thrive. This announcement displays the Lego Group and Nike’s shared dedication to place creativity, enjoyable, sport and creativeness again into play, and encourage, have interaction and empower youngsters around the globe.

The partnership exercise kicks off subsequent 12 months and will see a sequence of co-branded merchandise, content material and experiences that mix the imaginative energy of Lego bricks with the Simply Do It spirit of Nike to ask youngsters into play and sport.

Alero Akuya, VP of Model Growth on the Lego Group, mentioned: “By combining the creativity of Lego play with the power and fervour of sport, we wish to encourage new methods for youths to play and be inventive. We’re excited to companion with Nike on this journey and assist reimagine how inventive play and sport can unite.”

Cal Dowers, VP, International Youngsters, Nike, mentioned: “At Nike, we consider within the energy of sport to maneuver the world ahead, and that begins with youngsters. We’re dedicated to making a extra accessible and inclusive future that evokes youngsters of all ages and skills to be extra lively. Collectively, with the Lego Group, we’re excited to ask all youngsters into a brand new imaginative and prescient of sport and artistic play.”

In March 2024, the United Nations adopted a decision designating the eleventh June because the Worldwide Day of Play. The trouble was backed by world companions, together with the Lego Group and Nike. Worldwide Day of Play is a chance for each manufacturers to encourage youngsters to have interaction in inventive play and sport and can type an necessary milestone every year for this new partnership.

To mark the announcement of this partnership, a particular digital animation was created which brings to life how sport and artistic play will come collectively. This leverages iconic parts from each manufacturers, and on the centre is a specifically created Lego Minifigure head with Nike’s Swoosh because the smile.

For extra data, go to www.lego.com/nike or www.nike.com/lego.