Lego declares new collaboration with Pharrell WilliamsToy World Journal

Lego has collaborated with Pharrell Williams to launch the brand-new Over the Moon set, designed to encourage all ages to make use of play and constructing to share their tales. 

The Lego Group has introduced a brand new collaboration with visionary artist and designer Pharrell Williams, which sees the discharge of a brand new Lego set.

Over the Moon is an area shuttle with a golden cover and a vibrant jet stream of colors. For Pharrell, the infinity of house was the primary catalyst for his creativeness, displaying him that there are not any limits to what we will discover. Pharrell believes that curiosity and creativity are important life forces in all of us and credit them because the constructing blocks of his success. Via this collaboration, the Lego Group goals to encourage individuals of all ages to make use of play and constructing to share their tales.

“Rising up, I used to be obsessive about house and the infinite prospects it represents,” stated Pharrell. “This partnership goals to encourage creativity and inclusivity. With my Lego Over the Moon set I would like everybody to really feel seen and empowered to think about their very own tales.”

Over the Moon is made up of three elements, with every holding a particular that means for Pharrell. The black-and-gold shuttle symbolises limitless potential, taking off and transporting customers anyplace they will think about. The brilliant and vibrant colors of the jet stream symbolise the creativeness, creativity and energy of play to gas the way in which.

Befitting Pharrell’s relentless pursuit to push boundaries and make sure that everybody can really feel represented and seen, the Lego Over the Moon set additionally options the widest vary of minifigure pores and skin tones included in a Lego product, with seven in whole. 51 completely different minifigure heads are included, over 30 of which have been designed particularly for this set.

The brand new set additionally consists of a number of brand-new colour-piece combos created particularly for this mission, such because the custom-made windscreen cover made in drum-lacquered gold color for the primary time ever.

“Our values for over 90 years have been rooted in creativity, curiosity and creativeness. Pharrell is exclusive in his capacity to attract on these qualities to affect his artwork. A real icon of our time, he by no means fails to innovate and encourage his viewers, by way of any of his many endeavours” stated Julia Goldin, Chief Advertising and Product officer from the Lego Group.

Pharrell’s collaboration with Lego will prolong to his non-profit basis, Yellow, which works to even the percentages for youngsters by way of schooling. This collaboration will see the launch of a brand new Lego Construct the Change international problem, bringing extra inventive play to children worldwide.

The launch of Over the Moon comes forward of the discharge of Focus Options’ Piece By Piece, which can debut in US cinemas on eleventh October, and internationally starting sixth November. Piece By Piece is a novel cinematic expertise that invitations audiences on a vibrant journey by way of the lifetime of cultural icon Pharrell Williams.

The Lego Over the Moon set shall be obtainable from twentieth September.