Licensing World Could 2024 is out nowToy World Journal

The most recent problem of Licensing World is now accessible to learn on-line, that includes a number of content material together with a Las Vegas Licensing Expo preview.

In our Could version, Toy World has introduced again its well-liked flip cowl with one aspect devoted to licensing. The difficulty consists of class options on Character Licensed Merchandise and Sizzling Properties, together with bonus editorial content material that makes Licensing World unmissable for anybody with a vested curiosity within the children’ licensed market.

With nearly one-third of UK toy gross sales coming from licensed ranges, it’s necessary for licensees and retailers to decide on correctly on the subject of which properties to work with. Toy World appears on the newest key licensed properties that will likely be driving the toy market in 2024 to assist readers make the best selections.

Together with the class options and licensing information, Licensing World comprises a complete preview of the Las Vegas Licensing Expo, giving guests a sneak peek at what exhibitors will likely be displaying from Twenty first-Twenty third Could. We additionally caught up with Anna Knight, SVP of Licensing, Informa Markets, about how the present is shaping up, how this 12 months’s Manufacturers at Play theme will likely be dropped at life, and the way exhibitors and guests alike needs to be making ready for what appears set to be one other extremely busy three days.

As well as, editor Rachael Simpson-Jones sat down with Amy Harbour, head of Licensing and Industrial Partnerships at Science Museum Group, to search out out all concerning the museum’s licensing efforts. This text will be discovered within the Sizzling Properties part, together with a function with Nigel Prepare dinner from Disney Shopper Merchandise EMEA about why retailers needs to be making more room for Star Wars merchandise this 12 months.

Lastly, readers can take pleasure in a Q&A with Mattel about Barbie’s 65 years together with how the model stays related and what the aspirations are for Barbie within the years to return.

Click on right here to learn the devoted Licensing World part of our Could journal.