Magicbox UK publicizes roll-out of recent IP, Piratix – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

Magicbox UK is to introduce a brand-new collectible to the market as Piratix involves UK shops in spring 2025.

As consultants in collectibles, Magicbox is famend for creating best-selling manufacturers that provide reasonably priced, thrilling ranges with longevity. The corporate is now set to introduce an thrilling new pirate-themed IP early subsequent 12 months. Following profitable previews, the model shall be showcased to worldwide companions in LA and in addition on the forthcoming AIS present this September.

Piratix will provide followers of current Magicbox collections the prospect to find an entire new world with greater than 60 pirate figures, golden cash to chase and a large number of thrilling playsets. Every character will encourage children to channel their inside sea thief to seek out the gold cash and activate powers, weapons and mechanisms for forts, cannons and ships.

The launch will include an enormous advertising and marketing drive which incorporates all the standard platforms of media along with a collection of animated episodes that can additional convey the model to life.

Nicola Bergot, managing director, Magicbox UK mentioned: “Our monitor report within the collectibles area speaks for itself; Magicbox is a enterprise that is aware of what it takes to create and develop a permanent collectible craze and we’re drawing on all this expertise to construct an thrilling new property for the pocket-money scene. Followers of our manufacturers have been calling for our subsequent providing for a while, and there’s already vital pent-up demand for this new IP.”

Suzie Howes, UK head of Advertising and marketing, added: “For the launch we’re already working with our retail companions to develop tailored advertising and marketing plans that can drive consciousness and demand. The complete launch schedule is actually complete and consists of on-line content material, advertising and marketing help, sampling initiatives, amongst different actions. Our funding is an actual reflection on the place we see this model sitting throughout the class in a 12 months’s time – on high.”

For extra info, name 01293 222 500 or e mail the UK Magicbox group at gross sales@magicbox-toys.co.uk.