Marvin’s Magic secures ZipString distributionToy World Journal

Successful at worldwide toy festivals since its debut and a social media sensation, ZipString is an thrilling new addition to Marvin’s showstopping portfolio. 

Marvin’s Magic, an organization recognized for creating and sourcing partaking, eye catching, extremely demonstrable merchandise, has introduced its most up-to-date distribution partnership.

Created by two younger entrepreneurs, Stephen Fazio and Austin Hillam, ZipString is a mesmerising toy that floats a seemingly commonplace loop of string within the air. Within the US it has change into a viral sensation, gaining visibility from over 200m individuals throughout numerous social media platforms.

The patented ZipString rigorously balances a number of forces of gravity, carry, pressure and drag to fly the string. The string follows any motion {that a} ‘Zipster’ (a consumer of a ZipString) makes. Past being simply mesmerising, Zipsters can carry out methods and stunts, impressing their buddies and households and wonderful their social media audiences.

Marvin’s CEO, Tom Hudson, stated: “We first met Austin, Stephen and the ZipString staff at New York Toy Honest final yr and have been instantly impressed. The ZipString has every little thing we search for in a product – it has immediate affect, it’s attention-grabbing, revolutionary, cool and quality-made. It’s a excellent viral product, and we might be pushing laborious throughout socials, so each child within the UK and Eire is aware of the ZipString and desires their probability to play”.

ZipString’s co-founder, Austin Hillam says: “This partnership was a no brainer. ZipString within the fingers of the world’s greatest demonstrators is a recipe for worldwide wonderment.”

ZipString hits the UK and Irish market in June 2024.

Chandler Wilkins

With a watch on increasing ZipString’s attain even additional, the corporate has additionally made its first official rent, appointing Chandler Wilkins to the brand new submit of director of Gross sales.

Commenting on Chandler’s appointment, Austin stated: “Contemplating that we hand-made our first 4000 merchandise in my household’s basement, it’s been a dream come true to have reached the purpose the place ZipString is now manufactured in China and bought internationally, and Chandler’s experience in gross sales and provide chain administration will play an vital position in that development.”

Stephen Fazio, co-founder, added: “In some methods, we might be thought-about the toy trade’s equal to a storage band turning into rock stars, since our roots started in a basement.”