Matchbox launches new Mercedes-Benz die-cast carToy World Journal

Matchbox has unveiled the Matchbox Mercedes-Benz G 580 with EQ Know-how die-cast automotive, made with recycled steel and ISCC-certified plastic.

Mattel has introduced the Matchbox Mercedes-Benz G 580 with EQ Know-how die-cast automotive. The brand new die-cast automobile was created to have fun the Mercedes-Benz G-Class and the latest reveal of its all-new electrical mannequin. Matchbox has unveiled that the life like and extremely detailed mannequin which options recycled steel and a minimal of 81% ISCC-certified plastic, highlighting how Matchbox is evolving its product choices.

The Matchbox unique 1:sixty fourth scale reproduction die-cast options true to life particulars that embody the spirit of the G-Class. The Mercedes-Benz G 580 is available in a Manufaktur south seas blue magno, with black inside. It’s made with 99.5% recycled steel, options one-of-a-kind packaging with textured paper and a base that attaches to the lid for a singular dwelling show for automotive fans and collectors to get pleasure from. Matchbox has stayed true to its dedication to utilizing extra sustainable supplies, whereas additionally offering followers with premium supplies that really feel genuine to the Mercedes-Benz all-new electrical G-Class.

“We’re thrilled to be celebrating an iconic model like Mercedes-Benz, which has continued to interrupt boundaries within the electrical automobile house, culminating on this momentous launch of the primary Mercedes-Benz all-new electrical G-Class,” stated Roberto Stanichi, international head of Autos at Mattel. “We are able to’t consider a greater solution to mark the event than with the unique Matchbox die-cast launch. We are able to drive towards a greater future collectively as we keep dedicated to utilizing extra sustainable supplies, whereas concurrently bringing followers life like replicas of their favorite vehicles.”

The Matchbox Mercedes-Benz all-new G-Class die-cast automotive expands upon Matchbox’s Driving Towards a Higher Future marketing campaign, launched in 2022. This initiative champions greener play experiences by integrating electrical automobiles in its product vary, aligning with its aim to realize 100% recycled, recyclable or bio-based plastics in each toys and packaging by 2030.

“We’re more than happy that our all-new Mercedes-Benz G 580 with EQ Know-how, the electrical mannequin of our off-road icon, is making its manner into the versatile mannequin vary of Matchbox vehicles,” stated Michael Knöller, head of the Off-Street Autos division and CEO of Mercedes-Benz G GmbH. “We’re satisfied that it’s going to discover its solution to many fans — even exterior the G-Followers group.”

Later within the 12 months, the Matchbox Mercedes-Benz all-new electrical G-Class die-cast automotive can even be obtainable in Matchbox’s Shifting Components Collection, which options Manufaktur traditional gray non-metallic and movable doorways that present added authenticity, realism and drive storytelling. All Shifting Components automobiles are made utilizing recycled steel and a minimal of 51% ISCC-certified plastic.

The Matchbox Mercedes-Benz all-new electrical G-Class premium model will probably be obtainable in restricted portions completely at www.mattelcreations.com for £30 RRP on thirtieth April. The Matchbox Mercedes-Benz all-new electrical G-Class die-cast Shifting Components Collection will probably be obtainable at UK retailers nationwide this fall for £4.29.

Click on right here to study extra about Mattel’s sustainability objectives or go to Matchbox to study extra concerning the model’s sustainable efforts and merchandise.