Mattel welcomes Mara Verzé as head of UK Client Merchandise – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

In her new function, Mara Verzé will lead the Mattel UK Client Merchandise staff and proceed the acceleration of licensing out there.

Mattel, Inc. has introduced the appointment of Mara Verzé as head of UK Client Merchandise.

Ruth Henriquez, senior director Licensing, Publishing, and LBE EMEA, commented: “We’re delighted to welcome Mara to the Mattel EMEA staff. Her intensive expertise and confirmed observe document in managing numerous model portfolios and driving retail profitability make her a useful addition. We sit up for leveraging her experience to additional strengthen our client merchandise presence within the UK market.”

Mara joins Mattel EMEA from Genuine Manufacturers Group the place she was liable for manufacturers equivalent to Nautica, 9 West, Aeropostale, Vince Camuto, Without end 21 and Izod inside the EMEA and India areas. She additionally served as relationship supervisor for licensing companions to maximise enterprise efficiency and drive retail profitability.

Mara is a seasoned skilled, having labored for IMG Licensing & Client Merchandise, with duty for worldwide licensees throughout a number of classes together with attire, footwear, baggage, automobile equipment, gardening, instruments, e-mobility, toys and territories (Europe, Asia, Americas, Center East).

Mara mentioned: “Becoming a member of a staff whose ardour and creativeness created such iconic manufacturers and merchandise is a dream come true. I sit up for working with the whole Mattel staff to construct on its unimaginable momentum and play a job within the execution of Mattel’s full franchise technique, inspiring and entertaining our followers within the UK and past.”

To get in contact with Mattel UK, name 01628 500 000.