Mattel’s PJ Lewis honoured with promotionToy World Journal

Recognising his robust management and track-record at Mattel, PJ Lewis has been promoted to senior vice chairman, international head of Motion Figures and Fisher-Value Leisure. 

PJ Lewis

Mattel has promoted PJ Lewis to senior vice chairman, international head of Motion Figures and Fisher-Value Leisure, as introduced by Mattel govt vice chairman and chief model officer, Lisa McKnight, to whom PJ experiences. PJ is taking over an expanded function as govt lead for Motion Figures and Fisher-Value Leisure, together with administration of Motion Figures, Plush and Preschool Leisure, inclusive of Barney and Imaginext.

“All through his 18 years at Mattel, PJ has demonstrated robust management, with a confirmed observe file for delivering outcomes,” mentioned Lisa. “I stay up for PJ’s visionary experience that can proceed to help Mattel’s ongoing evolution, bolster innovation, amplify creativity and leverage synergies throughout these classes.”

Throughout his profession at Mattel, PJ has created the technique for a number of the world’s most seen client merchandise franchises, equivalent to main the Monster Excessive international franchise from $400m to over a $1b in retail gross sales and forging trade partnerships with the likes of Disney-Pixar, WWE, Common, and extra. PJ has spearheaded the worldwide Motion Determine and Plush portfolios, which embody merchandise from Masters of the Universe and Jurassic World, in addition to driving the motion determine enterprise to a file excessive in 2022. PJ has led a number of firsts all through his time at Mattel, together with successful the licences to launch companies on WWE and Minecraft, and the rights to the TOTY award-winning launch of Grogu ‘Child Yoda’ on behalf of Lucasfilm, the No. 1 Plush launch in Mattel historical past.

“It’s an honour to tackle this expanded function at Mattel,” mentioned PJ. “I’m excited to construct upon the unimaginable legacy of those manufacturers, and I stay up for persevering with to work with the group to ship partaking product and content material for households worldwide.”

Previous to this function, PJ served the corporate by means of numerous capacities, together with main the Video games class group, within the North America advertising organisation, and in Company Improvement.

Previous to Mattel, PJ labored within the Strategic Planning group for Fox Filmed Leisure and began his profession in finance in New York. PJ is a proud board member of the Mattel Youngsters’s Basis and serves on the Company Partnerships Council of Save the Youngsters representing Mattel.

He has an MBA from the College of Southern California and a BA in Historical past from the College of Pennsylvania.