New Netflix report offers evaluation of streaming engagement dataToy World Journal

Emily Horgan’s Netflix Children Content material Efficiency Report presents an in depth evaluation of bi-annual knowledge launched by the platform, revealing main content material and rising tendencies and methods.

A report designed to ascertain a brand new stage of transparency within the youngsters’ streaming trade has been launched by impartial media marketing consultant, Emily Horgan. The Netflix Children Content material Efficiency Report presents a deep evaluation of bi-annual knowledge launched by the platform, revealing which content material is main within the streaming house and highlighting rising tendencies and methods. This marks the primary time speciality evaluation of this knowledge will serve a particular section of the trade, with a core concentrate on youngsters animation.

Created by Emily, the report unpacks the why and the way behind a wealth of Netflix knowledge. Up to date each six months, this report is poised to assist mental property (IP) homeowners, content material creators and media corporations navigate the quickly evolving streaming panorama with commissioning, negotiation, client merchandise, advertising and marketing and strategic improvement.

“The Netflix Children Content material Efficiency Report units the stage for streaming’s future by delivering the primary genre-specific evaluation of its type,” stated Emily. “After months of improvement and with the help of Fingal Native Enterprise Workplace, we’re excited to launch this important useful resource for trade professionals.”

Traditionally, entry to content material efficiency knowledge has been locked behind costly paywalls like Nielsen and Barb. Netflix is altering the sport by releasing detailed efficiency knowledge at scale, creating each a invaluable alternative and difficult conundrum for the trade, as contextualising the huge depth of knowledge to extract significant insights is arduous and time-consuming. This transfer by the streamer towards transparency additionally addresses calls for for better knowledge entry, a key challenge raised by the inventive neighborhood in latest trade strikes.

“Lastly, one thing like this exists,” stated Denis Crushell, CCO at Exact TV. “Emily’s report is a invaluable supply that we’ll be utilizing to develop our technique to assist companions navigate the evolving ad-supported Netflix panorama.”

Emily Horgan

Netflix tracks content material efficiency utilizing two key metrics: Hours Seen (favoring long-form content material with a number of seasons) and Views (providing a balanced comparability throughout codecs). The Netflix Children Content material Efficiency Report leverages each metrics, however is led by Views, as favoured by the streamer itself.

Emily and her crew of specialists have meticulously analyzed 50,000 traces of Netflix knowledge, providing an actionable framework that highlights key efficiency markers for genres, codecs, studios and audiences. This contextualises uncooked knowledge into sensible insights for decision-makers.

“The report offers digestible markers on style, format, studio and viewers. I’ve gathered a crew of specialists to discover knowledge and compile significant, simply digestible and sensible insights, permitting readers to obviously see altering tendencies and monitor issues like new franchises as they emerge,” Emily defined.

The report categorises youngsters’ content material into 4 key areas—Pre-school, Comedy Animation, Motion Animation and Fantasy Animation—providing efficiency benchmarks that reveal which subgenres are driving engagement. As new franchises emerge, this subgenre-level evaluation offers a necessary aggressive edge for studios and IP homeowners alike.

Emily’s in-depth evaluation exhibits ready-to-use intelligence on Netflix’s youngsters’ content material methods, whereas additionally providing an summary of market tendencies throughout genres. Patrons will acquire insights into what to think about when selling their sequence and IP on streaming platforms, in addition to invaluable recommendation on distribution and market intelligence on methods surrounding new present launches.

Wanting forward, she plans to broaden the report’s scope to incorporate deeper evaluation of manufacturers and franchises, with additional insights into live-action content material and have movies. Moreover, she is creating a strategic playbook for brand new sequence and season launches, together with a specialised report on anime.

Discover out extra by getting in contact with Emily at emily@ehorgmedia.com.