New Yummiland assortment from MGA brings lip gloss superpowers – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

A Yummiland content material collection, Lip Gloss Truck playset and 6 characters are being launched this summer time, supported by important media funding.

MGA Leisure has introduced the latest model in its doll portfolio: Yummiland. This all-new assortment brings DIY lip gloss making, collectability and superpowers to the doll class, participating youngsters ages 4 and up. The  new Yummiland lineup consists of collectible dolls in each small and enormous sizes and a Lip Gloss Truck playset. The massive dolls embrace a brand new and improved Num Noms character as a lip balm capsule, and the dolls are additionally featured in MGA’s latest YouTube animated collection, Yummiland, which launched in June and already has greater than 500k subscribers.

Every Yummiland doll, small or giant, comes with a make-it-yourself lip gloss or lip balm. Within the new content material collection, Yummiland is a world that involves life with six Yummis who defend their unbelievable, edible metropolis with superpowers which are activated after they apply their magical lip gloss. Whereas one Yummi has the facility to fly, one other has the facility to duplicate herself, and after they uncover they’ll combine their lip gloss flavours collectively, their powers amplify in unimaginable methods.

“MGA Leisure has a powerful monitor document of innovating new manufacturers that youngsters and collectors love, like L.O.L. Shock!, Bratz, MGA’s Miniverse, and extra,” mentioned Isaac Larian, founder and CEO of MGA Leisure. “Yummiland represents how MGA manufacturers are rising with the occasions. With extra younger youngsters taking part in with make-up to really feel ‘grown up,’ we designed Yummiland to satisfy the present pattern for cosmetics whereas additionally making an area for youths to simply be youngsters. Dolls are an enormous a part of childhood, and the longer they’ll keep on pattern amongst Technology Alpha, the more healthy these childhoods are.”

The gathering consists of:

• Yummiland Small Doll and Lip Gloss: With six flavours to select from and greater than 50 combos to create, four-inch scented dolls function detachable smooth moulded fashions plus a keychain for on-the-go enjoyable.
• Yummiland Giant Doll and Num Nom Lip Balm: This ten-inch scented doll with rooted, brushable hair and smooth moulded fashions gives hair and vogue play, and every doll has their very own Num Nom, a lip balm within the type of an cute pet.
• Yummiland Lip Gloss Truck: This dessert-inspired truck playset consists of every thing wanted to make lip gloss. The useful truck is suitable with the small dolls (bought individually) and consists of two unique Num Nom characters.

All through the season, Yummiland will likely be supported with heavyweight VOD exercise and YouTube campaigns to drive mass consciousness for the launch of each the product and content material collection, amongst ladies aged 4-9 within the UK. Dad and mom can even be focused via strategic Meta campaigns. The media funding will likely be bolstered by PR assist and influencer exercise to showcase the brand new model for younger ladies.

The Lip Gloss Dolls will hit retail on the finish of August, and the Giant Dolls and Lip Gloss Truck will likely be obtainable from September 2024.

All characters are featured within the new YouTube animated collection, discovered at @officialyummiland, or see Instagram and TikTok at @officialyummiland.