Over 10,000 SuperThings samples handed out at Gloworm Competition – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

Magicbox UK took SuperThings to the lots with a brand new costume character and sampling station all through the weekend at Gloworm Competition.  

Reaching youngsters and attracting new ones has been a cornerstone of Magicbox’s annual advertising technique and with a lot to shout about, not least this season’s Legends roll-out, stepping up sampling has been a major goal. Along with seasonal journal covermounts, a devoted SuperThings space was created on the Gloworm occasion.

Alongside the blind bag sampling, every customer acquired a SuperThings Legends comedian e-book, with a chance to fulfill and greet character costume Neon Blast. This was an thrilling alternative for followers of the model to fulfill this legendary SuperThing, as no SuperThings Costume character has ever appeared within the UK prior to now. Greater than 10,000 samples got out to youngsters over the two-day occasion, which has turn out to be a premier occasion within the household competition scene.

The SuperThings Legends sequence launched earlier this month and has made a incredible begin on the gross sales entrance. The sequence delivers excessive playability at better-than-ever worth factors and brings again a number of the best-loved figures from previous sequence into one legendary sequence of characters from Kaboom Metropolis. SuperThings figures, car packs and fight machines are all within the combine, wrapped up in new epic Legends branding.

The competition coincided with the primary stage of a significant advertising drive for the launch, which incorporates digital promoting throughout YouTube and gaming channels, influencer outreach and a sequence of actions within the youngsters press.

Suzie Howes, head of Advertising at Magicbox UK, commented: “We’re ceaselessly being requested about previous characters, and what higher strategy to carry them again than as one cool sequence? For brand new followers, it’s the right strategy to expertise the magic and re-live the sagas of the SuperThings origins story.”

For extra info, name 01293 222500 or electronic mail the Magicbox crew at gross sales@magicbox-toys.co.uk