Posh Paws launches Kawaii Kuties summer time advertising campaignToy World Journal

Posh Paws is working an influencer and social media marketing campaign to advertise its brand-new Kawaii Kuties Plush assortment now and all through September.

To kick off the launch of its Kawaii Kuties tender and squishy plush assortment, Posh Paws is launching a heavy-weight influencer and social media advertising marketing campaign working from now and all through September, to create buzz for the model with partaking content material that may seize the eye of shoppers.

Partnering with widespread teen and household influencers like Rhia, Jake Candy, Connor Kern, Household Fizz, AliyahxElia and plenty of extra creators, Kawaii Kuties can be promoted throughout TikTok and Instagram to thousands and thousands of customers, bringing the model to life and reaching tween, teen and grownup audiences.

To assist the high-profile influencer exercise, Posh Paws can be working Instagram, TikTok and Fb adverts to extend the attain of the digital advertising marketing campaign and put Kawaii Kuties on the forefront of shoppers’ social media platforms.

Lauren Shipman, Model and Advertising director at Posh Paws, stated: “We’re excited to be launching this summer time advertising marketing campaign for our IP, Kawaii Kuties, and can’t wait to see how shoppers react and have interaction with our plush throughout the main social media platforms. We now have teamed up with wonderful content material creators who’re excellent for the model and have introduced it to life. With the rising reputation of Kawaii merchandise, we now have seen vital shopper gross sales with people who have already launched the Kawaii product in retailer and we now have loads of new and thrilling developments coming by way of for autumn winter 2024 and past.”

Within the Kawaii Kuties Collection 1 plush assortment, customers can select from Suki the Fortunate Cat, Yukio the Shibu Inu Canine, Emiko the Panda, Patto the Penguin and Kaida the Dinosaur plushies. The Kawaii Kuties Collection 2 plush assortment options the favored and trending Kai the Axolotl, in addition to a Mika the Tanuki Canine, Luna the Unicorn, Sakura the Sloth, Kibou the Hamster and Hagu the Bear. The plush animals are available 9.5” sizes and every has their very own distinctive identify and personalitity, to encourage collectability and produce the characters to life for followers.

All twelve of the Collection 1 and a couple of Kawaii Kuties animals can be found as tender and squishy plush bag clips that children and followers of all issues Kawaii will get pleasure from. The bag clips measure 4.5” and can be found to order in superbly branded CDU’s and clip strips.

Posh Paws has additionally developed a variety of Sushi Kuties and Fruity Kuties plush presents, that mix Kawaii animals with widespread foodie costumes. Customers can even take away the animal from their foodie costume and blend and match them with different plush animals in these ranges to construct collectability.

Posh Paws can be creating extra Kawaii Kuties plush to develop this assortment of presents suited to all ages.

To seek out out extra about Posh Paws Kawaii Kuties plush assortment and to order inventory, contact 01268 567 317 or electronic mail gross sales@poshpawsinternational.co.uk.