Ravensburger’s Play+ client programme begins – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

Final Friday, Dr Zoe Williams hosted a Mum Membership occasion as a part of a programme of exercise for Play+, as the brand new line turns into model sponsor for the Completely satisfied Mum, Completely satisfied Child podcast.

Elaine Connell, Lauren Webber and Dr Zoe Williams

Ravensburger has begun rolling out its client advertising programme for the brand new toddler & toddler line, Play+. Final week, model ambassador Dr Zoe Williams hosted a Mum Membership get-together as a part of a programme of exercise with the organisation. The occasion showcased the breadth of the toy and ebook vary and Dr Zoe, who’s mum to a busy three-year-old, shared play ideas as visitors explored the gathering. The Mum Membership is the UK’s main events-based neighborhood and members membership for fogeys, with over 3000 dad and mom attending meet-ups every month.

Play+ will even characteristic as model sponsor on the main parenting podcast, Completely satisfied Mum, Completely satisfied Child, hosted by I’m a Celeb’s Giovanna Fletcher. The present is without doubt one of the best-known parenting podcasts within the UK, attracting a raft of high-profile visitors such because the Duchess of Cambridge, Frankie Bridge and Tom Daley. Over 100 episodes and over 21m listens have been clocked up since its launch. Play+ options will likely be learn by presenter Gi Fletcher, and can run throughout {the catalogue} of Completely satisfied Mum, Completely satisfied Child podcasts.

“There may be a lot depth to the story behind the Play+ vary,” mentioned Elaine Connell, product advertising supervisor for the model. “Working with companions equivalent to The Mum Membership and the Completely satisfied Mum, Completely satisfied Child podcast, in addition to our great model ambassador Dr Zoe Williams, gives us with highly effective retailers to speak the small particulars within the lineup that matter a lot in on a regular basis life with little ones.”

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