Sambro publicizes extension of Puzzle Palz brandToy World Journal

Following continued development, Sambro is extending its stationery and collectibles Puzzle Palz vary with new codecs and famend licences, together with Gabby’s Dollhouse and Disney Villains. 

Sambro Worldwide has introduced a significant vary extension in its personal model stationery and collectibles Puzzle Palz vary following continued success and demand.

With over 50m models bought since its launch in 2016, and 3m models bought within the final 12 months alone, these novelty collectible stationery toys have confirmed to be agency favourites with licensors, retailers, youngsters and fogeys throughout the UK and EU.

Developed and launched in 2016, Puzzle Palz supplied a primary step into personal IP within the collectibles sector for Sambro, permitting the agency to carry collectively its a long time of experience within the stationery and collectibles areas, opening up new industrial alternatives with current and new licensors.

That includes characters from in style TV and movie licences, these 3D jigsaw puzzle erasers are presently obtainable in over 16 licensed ranges together with Disney, Marvel, Peppa Pig, Paw Patrol and extra not too long ago Gabby’s Dollhouse and SpongeBob SquarePants, with extra to return in 2025 and past. Puzzle Palz is bought in 12 territories and 20 retailers throughout the UK and EMEA areas.

Since launch, Sambro has always advanced and innovated Puzzle Palz, shifting from characters to automobiles, including scents and super-size variations, making certain the vary stays on the forefront of the humanities & crafts, novelty and collectible sectors.

New licences deliberate for autumn/winter 2024 and into spring/summer time 2025 embody Gabby’s Dollhouse, Disney Villains, Magic Mixies, Minions, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Transformers and Piñata Smashlings. High vendor Gabby’s Dollhouse has already bought over 500,000 models since launching this 12 months.

Sambro has additionally invested in creating the packaging for the latest Puzzle Palz ranges, providing plastic-free packaging choices for retailers while nonetheless retaining options such because the on pack play design, making certain the toys proceed to have shelf enchantment.

Richard Dinham, UK gross sales director at Sambro, mentioned: “Now we have nice itemizing for our Puzzle Palz vary, it has a degree of distinction from different collectibles on account of its prolonged play sample. This can be a key line for us that presents alternatives to promote within the essential, collectible impulse house and is conveniently priced. Promote out has been persistently excessive, and the road is a low-risk buy for toy specialist, grocers and low cost shops alike.”

The total Puzzle Palz vary together with new licences and codecs, will probably be showcased at this 12 months’s Toymaster Could Present, alongside different specifically chosen product strains. That includes a choice of top-selling arts & crafts, out of doors toys and plush merchandise, these ranges will supply retailers and licensors unique offers, obtainable solely to these visiting the Sambro Toymaster stand within the Decrease Marquee. Guests can meet the gross sales and industrial workforce there, or for additional Toymaster enquiries, please electronic mail ToymasterSales@sambro.com.