Sambro expands licensing programme for The GrinchToy World Journal

Sambro Worldwide is increasing its in depth seasonal licensing programme for Dr. Seuss Enterprises’ How the Grinch Stole Christmas property.

Launching in time for autumn/winter 2024, a spread of seasonal novelty and have animated plush will roll out throughout key UK and EU retailers together with B&M, Lidl, Store Direct and Ernstings.

Sambro has experience in plush toys which has not too long ago seen it achieve standing because the No. 1 producer for licensed function plush within the EU. Sambro additionally holds longstanding relationships with lots of the high licensors together with Disney, Hasbro, Paramount and Mattel, amongst others.

The brand new vary of Grinch-themed seasonal plush toys will embrace an preliminary portfolio of 11 product strains, together with a conventional character plush accessible in 20cm, 30cm and 50cm traditional and Christmas outfit cuddly choices. Designed to shock and delight Grinch followers, the particular function mechanical plush line features a ‘push-and-pull sharing the current’ Grinch and Max plush, an ice-skating Grinch, in addition to an animated Grinch strolling plush together with his Santa’s sack and sidekick Max.

Novelty plush gadgets embrace plush character head Christmas tree decorations, bag clips and a coin purse. Priced from RRP £2.99 – £5.99 these are good stocking filler gadgets, preferrred for Grinch followers at Christmas.

As a part of Sambro’s sustainability commitments, the filling in its plush merchandise is 100% recycled polyester stuffing, permitting it to realize full accreditation with world recycling requirements. Card tags will probably be FSC licensed.

Clare Rix, Model and Licensing director at Sambro, mentioned: “Seasonal licensing alternatives proceed to develop 12 months on 12 months and are an integral a part of our rising licensing technique, with this newest contract with Dr Seuss Leisure offering a first-rate instance. We love this model, which has robust attraction for retailers and customers, gaining reputation for its standout collaborations and partnerships which supply must-have merchandise that children and kidults can’t wait to get their arms on. We’re excited to launch our plush and novelty vary each throughout the EU and UK. We’ve already secured some important listings with key retailers in time for everybody’s favorite time of the 12 months: Grinchmas.”

For extra particulars on the Grinch vary, contact the crew immediately at gross sales@sambro.com.