Science Museum Group launches new STEM badge for licensed productsToy World Journal

The brand new STEM badge provides unrivalled suggestions for science-based merchandise, highlighting toys and video games that encourage studying via play.

The Science Museum Group has introduced the launch of a brand new STEM badge for licensed toys and video games as a part of a refresh of its packaging pointers. Coming from a globally revered voice within the casual science schooling world, the Science Museum Group’s new STEM badge provides an unrivalled advice for science-based merchandise, highlighting toys and video games that encourage studying via play.

The Science Museum Group’s 5 museums welcome thousands and thousands of individuals every year to find tales of scientific and technological achievements, with over 3m folks visiting the Science Museum alone in 2023/24, together with 1m youngsters visiting with their faculties or households. The Science Museum has a protracted historical past of participating youngsters with science via play, from the opening of the primary Kids’s Gallery in 1931 to igniting the curiosity of greater than 2m guests in its interactive Wonderlab gallery, which opened in 2016. Additional Wonderlab galleries have adopted, opening on the Nationwide Science and Media Museum in Bradford and, most not too long ago, on the Nationwide Railway Museum in York, enabling much more youngsters and households to find out about science via play.

The Science Museum Group’s experience in engagement with science via play impressed the creation of the brand new STEM badge, which can present households with a reassuring mark for toys and video games that encourage youngsters to find out about STEM whereas they’re having enjoyable. The Science Museum’s method is constructed not solely on experiences in its 5 museums, but in addition on analysis into what influences and shapes folks’s attitudes, engagement and relationship with STEM. Taking a science-capital based mostly method, the Science Museum Group recognises that individuals’s perspective and relationship with science and maths relies on their very own life experiences and focuses on creating experiences which might be accessible to all.

Laura Southall, head of Studying on the Science Museum, mentioned: “Our mission is to encourage futures, and by participating youngsters with science via play in our good exhibitions and enjoyable interactive galleries, we might help encourage future generations of scientists, inventors, engineers and technicians. With our new STEM badge, mother and father, carers and educators can see the Science Museum Group’s sturdy ardour for studying via play additionally underpins the design of those STEM-branded toys, which can deliver pleasure and ignite curiosity within the many youngsters who play with them.”

Amy Harbour, head of Licensing and Business Partnerships on the Science Museum Group, added: “We’re eager to associate with licensees and producers to develop enjoyable toys and video games, every with instructional parts rooted in STEM ideas. For licensees, working with the Science Museum Group provides a novel alternative to make merchandise which stand out thanks, partially, to the brand new STEM badge mark of recognition from a trusted British establishment.”

Potentail licensees who’re all for discovering out extra concerning the new STEM badge and work of the Science Museum Group can click on right here for extra data.