Simba Smoby experiences 19% progress in NovemberToy World Journal

Simba Smoby UK has reported 19% progress for November, bringing the agency’s year-to-date quantity to +15%, one of many highest will increase in retail gross sales among the many High 30 Producers.

Simba Smoby UK is closing the yr on a excessive, having seen month-after-month progress in its YoY gross sales figures. With just some weeks of the yr left, the agency has seen an uplift of 19% over the identical interval in 2023.

The publication of the newest Circana knowledge is purpose to have fun for the Simba Smoby UK staff, with 19% progress for November bringing the agency’s year-to-date quantity to +15%, one of many highest will increase in retail gross sales among the many High 30 Producers.

This constructive information comes regardless of the reporting of a difficult month for the trade at giant, with November’s knowledge exhibiting a decline for the month of 14% year-on-year.

Ben Hogg, head of Advertising and marketing, Simba Smoby UK, mentioned: “There’s little doubt that for suppliers and retailers alike this yr, it’s extremely powerful on the market. We take into account ourselves very lucky to be ready the place the most important components of our enterprise have been in a position to obtain sturdy progress regardless of customers spending much less on toys.

“We all know yearly the frenzy for Christmas purchases comes later and later, however fortunately, we’re much less reliant than many different toy corporations on the festive interval alone. Our Disney Plush vary is evergreen, with fashionable licences and worth factors that go well with year-round gross sales, Smoby Outside drives glorious numbers for us in spring/summer season and the Jada model appeals to each little one and grownup collectors of popular culture merchandise.”

Ben added: “After all, even inside these circumstances, you continue to must make it occur and these outcomes are testomony to the exhausting work put in from our groups each in Bradford and Marlow. Many retailers have commented it has been refreshing to see some good leads to our current previews and we hope to proceed that in December and forward of assembly our retail companions once more in January at Toy Honest.”

For extra data, please electronic mail gross sales@simbasmoby.com or name 01620 674 778.