Sensible Toys and Video games acquires Wow Toys – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

The Wow Toys group will function as a part of Sensible Toys and Video games UK because the model advantages from the worldwide gross sales alternatives that include the Sensible model.

Main Belgian puzzles and video games firm Sensible Toys and Video games has introduced the acquisition of Wow Toys firm (NAD Developments) and welcomes the Wow Toys model and group to the rising Sensible household.

Wow Toys, based in 1996 by Nadim Ednan-Laperouse, is understood for its top quality pre-school vary of autos and figures, with no sharp edges, no small elements, no poisonous supplies and no batteries. The extremely designed vary of over 70 autos and over 100 figures is totally interactive, and supplies straightforward interactive play with sturdy toys that may safely arise to make use of by essentially the most enthusiastic younger kids.

Nadim mentioned: “I’m delighted to have the ability to announce that Wow Toys has joined the Sensible Group. We share the identical objectives and values and we each consider in investing in nice folks to make premium merchandise. I’m wanting ahead to working with the group at Sensible to transition the model as I proceed to pioneer my work because the founding father of The Natasha Allergy Analysis Basis, a charity constructing the notice of Natasha’s Legislation and educating everybody on meals allergy symptoms with the goal to eradicate meals allergy and allergic illness, making a safer world for all. The gifted group at Wow Toys will proceed to function as a part of Sensible Toys and Video games UK and the model may also benefit from the synergies and gross sales alternatives that include the worldwide presence of the Sensible model”.

The acquisition by Sensible recognized for award-winning manufacturers together with SmartGames, IQ, Joyful Dice, The Genius Sq., GeoSmart and SmartMax furthers the expansion and presence of the Firm within the UK following the acquisitions of The Joyful Puzzle Firm in 2022 and All Jigsaw Puzzles in 2023.

Sensible’s world CEO, Rolf Vandoren mentioned: “I’ve at all times admired the Wow Toys product vary and have recognized Nadim for a very long time. We’re delighted to announce the newest high-quality acquisition to the Sensible Group and are capable of proceed Nadim’s work of creating an important imaginative and prescient and delivering superb product in a rising class for Sensible. Our group will keep on the design and growth of recent ranges for the longer term, and we need to thank Nadim for his belief in us to take care of his model going ahead. Nadim will stay an advisor to the Sensible Toys and Video games Board for the foreseeable future”.

Sensible Toys and Video games UK managing director, Peter Rooke, added: “We’re wanting ahead to welcoming the Wow Toys group to Sensible UK. All of our acquisitions have relied on the expertise and experience of the prevailing administration in every firm, and this acquisition widens each our class presence in Pre-Faculty, in addition to our specialist buyer base. We sit up for launching new Wow Toys merchandise in 2025 and thank everybody for his or her perception in Sensible and for his or her ongoing assist for all of our manufacturers”.

Sensible has earned a status as a world-leader in single-player puzzle video games, such because the IQ Video games vary, Penguins on Ice, Cats & Packing containers, Squirrels Go Nuts and Quadrillion. With the addition of Joyful Puzzle’s head-to-head challenges, akin to The Genius Sq., along with different product acquisitions and partnerships, the portfolio has grown to incorporate MiMiQ, Yatzy, Smartivity, Foooty and Rockeees.

For extra info: please electronic mail data@sensible.be.