Swizzels will get artful with RMS Worldwide – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

Swizzels and RMS Worldwide have brokered a deal that sees the latter change into Swizzels’ licensee for arts & crafts, with a variety launching in October. 

Swizzels has welcomed RMS Worldwide, a worldwide chief within the design and improvement of revolutionary toys, stationery and humanities & crafts merchandise, as its licensee for arts & crafts.

Brokered by Blonde Sheep Licensing, the settlement extends throughout the entire Swizzels favourites together with Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies, Parma Violets, Squashies, Fizzers and Fruity Pops. The vary might be launching in October by main retailers together with The Entertainer and B&M. The licence goals to convey Swizzels’ nostalgic and playful manufacturers to life by a set of merchandise that embody scented and unscented stationery, inflatables, crayons, markers and way more.

Swizzels is likely one of the UK’s largest family-owned impartial sugar confectionery companies, and one of many few confectionery corporations to nonetheless manufacture sweets within the UK. With a historical past that spans virtually 100 years, Swizzels continues to innovate whereas staying true to its heritage of making enjoyable, iconic sweets which might be liked by all generations.

“Swizzels is a model that has introduced pleasure to tens of millions for many years, and we’re thrilled to be working with them,” stated Rebecca Legislation, head of Licensing, RMS Worldwide. “We’re excited to develop merchandise that seize the essence of its iconic sweets and supply a variety of artistic play merchandise for youngsters of all ages.”

Natasha Dyson, founder & CEO, Blonde Sheep Licensing, commented: “RMS Worldwide is a fast-paced and revolutionary firm. We’ve liked working with them on creating this thrilling vary of merchandise.”

RMS could be contacted on gross sales@rmsint.com.