Goal Darts welcomes Jamie Tank and Paul Dearlove to spearhead new toy teamToy World Journal

Goal Darts has created a brand new group to assist launch darts into the toy channel, beginning with hero line the Luke Littler Magnetic Dartboard Set.

Goal Darts, sponsor of teenage darts sensation Luke ‘The Nuke’ Littler, has plans to capitalise on Luke’s rise to fame by creating a brand new Gross sales and Advertising and marketing group devoted to launching the skyrocketing darts alternative into the toy channel.

Jamie Tank, previously of VTech and Schleich, heads up the group as Toy Gross sales supervisor, and is joined by Paul Dearlove, as Commerce Advertising and marketing supervisor, who started his profession within the toy trade at MY Sports activities & Video games, former sponsors of darts royalty, Phil ‘The Energy’ Taylor.

Jordan Baker, Gross sales director at Goal, mentioned: “We’ve been experiencing vital development within the conventional darts class for the previous few years, and this has gone by means of the roof with Luke Littler’s debut on the World Championships on the finish of final 12 months. We recognise the numerous potential to broaden our supply with product appropriate for the toy house, and we’re utilizing Jamie and Paul’s toy trade expertise to assist us obtain this.”

Jamie added: “I’m actually excited to be becoming a member of Goal and dealing with toy prospects to reap the benefits of the superb improve within the recognition of darts, led by Luke Littler.”

This sentiment was echoed by Paul who mentioned: “The toy market has lengthy been crying out for one thing new and progressive to excite retailers and customers alike, and we hope that Luke Littler’s widespread attraction to such a broad viewers will assist to try this.”

Jamie could be contacted by e-mail at jamie.tank@target-sport.co.uk and Paul could be contacted at paul.dearlove@target-sport.co.uk.

Goal Darts has launched its hero line, Luke Littler Magnetic Dartboard Set, which features a double-sided magnetic dartboard, with 4 units of magnetic darts, hanging hook and throw line, and permits younger kids to emulate Luke, whose personal journey started when his dad purchased him a magnetic dartboard.

The Luke Littler Magnetic Dartboard will likely be obtainable in an attention grabbing FSDU to maximise retail attraction and ease of merchandising, and there will likely be an additional FSDU possibility with a wider vary of merchandise. The Luke ‘The Nuke’ Littler vary additionally features a Dartboard Set and Cupboard Set, in addition to a spread of darts and wallets, with additional toy product already in growth.

Goal Darts has already seen unprecedented demand for its Luke Littler darts vary, and is anticipating nice success with its brand-new vary of merchandise appropriate for the toy market.