The Huge Christmas Press Present 2024 is all wrapped upToy World Journal

Over 50 manufacturers appeared at The Huge Christmas Press Present together with Lego, Smyths Toys, MGA Leisure, John Adams and extra, whereas over 700 media and influencers attended the someday occasion. 

Playtime PR was representing seven of its shoppers on the present, each at their very own stands and by itself very festive stand.

2024 noticed The Huge Christmas Press Present deliver collectively over 50 of the UK’s greatest family manufacturers, in addition to retailers together with B&M Retail, QVC, Not On The Excessive Road, Dobbies Backyard Centre and Smyths Toys. This yr is the seventh iteration since CIJ Group founder, Courtney Rogers, started The Huge Christmas press Present in 2017.

This yr’s present welcomed over 700 media, content material creators and celebrities, with broadcast alternatives secured with each BBC breakfast and ITV Areas. Each got here right down to the present to pre-record talking segments with retailers and types together with Leanne Rothwell, CEO of Not On The Excessive Road, Greg Stanton, head of Business at Asmodee,  and Becky Matthews, UK Gross sales and Advertising and marketing director at Golden Bear Toys. ITV’s This Morning was additionally in attendance, scouting for its festive present calendar. Celebrities included Nathan Massay of Love Island, Iwan Carrington from Stacey Solomon’s BBC present Type Your Life Out, former BBC apprentice finalist and TV presenter Kathryn Burn, and TV & radio presenter Matt Edmondson. Influencer Casey Barker additionally attended alongside together with his companion, Nicole Corrales.

The present additionally hosted the second ever Huge Christmas Wishlist Awards. A panel of Shopper specialists, retail insiders, purchasing consultants and celebrities got here collectively to create this yr’s Huge Christmas Wishlist, an inventory of 37 merchandise deemed to be essentially the most coveted of 2024. The winners spanned 12 classes together with homeware, magnificence, introduction calendars and finances buys.

Courtney Rogers, founder & CEO of CIJ Group, mentioned: “It has been one of the crucial profitable years for the present. With so many prime tier manufacturers and retailers showcasing their merchandise. Media in attendance have been astounded by the number of merchandise they’ll see in someday and we’ve acquired superb suggestions from journalists in addition to unbelievable broadcast alternatives. I couldn’t be prouder of my staff and it’s great to see the retail and media neighborhood come collectively head to head.”

Highlights of name new merchandise showcased on the occasion included YuMe Toys’ Netflix Introduction calendar, which appeared on the Menkind stand, the Aquabeads Nail Studio from Epoch Making Toys, Lego’s Disney’s The Nightmare Earlier than Christmas, and Matt Edmondson’s brand-new board recreation,13 Beavers, which launches subsequent week.

Complementary catering choices have been on supply from an array of suppliers together with a bubbles bar by The Emissary, an Aperol Spritz tricycle and mulled wine and mince pies. Belvoir Farms additionally served non-alcoholic cocktails from a festive Land Rover, and Father Christmas even made an look too.

Pamela Justice, head of Advertising and marketing at MGA Leisure, instructed Toy World: “We’re actually excited to be showcasing for the primary time, and I’ve been actually impressed by the slick organisation and the power and breadth of each press attendees and exhibitors. On the stand, there’s numerous pleasure round our new releases, significantly the Grossmos! Flying Dino. For Harry Potter followers, MGA’s Miniverse Make It Mini Potions Class and Potions balls are implausible. Our latest model, YummiLand, which blends make-up and collectable dolls, can be getting numerous consideration.”

Claire Ridley, director of Advertising and marketing at Tomy, mentioned: “The Huge Christmas Press Present has grow to be vital PR and influencer occasion to attend for Tomy over the previous few years. It’s a terrific alternative to get precise product in entrance of journalists and we have been delighted this yr to have the ability to spark a terrific curiosity in new hero strains like our Toomies Bluey Tub toys, Air Toobz, Medical Mysteries, Foosbots and Lights Alive. It’s been a terrific begin to our Christmas gifting campaigns.”

Alexandra Crouch, model advertising and marketing supervisor at Wilton Bradley, instructed Toy World that the present is an effective way for the staff to meet up with and meet PR and influencers, and introduce them to new and upcoming merchandise earlier than Christmas. She added: “It’s a implausible manner for us to realize suggestions on merchandise – with the added bonus of a Judges’ Decide award for Pop-Up Play City.”

Kasia Leskow, head of Advertising and marketing (GB/IE) at Zapf Creation agreed, saying The Huge Christmas Press Present provided Zapf Creation a implausible platform with which to attach with key journalists within the run as much as Christmas. “We showcased our hero merchandise for autumn 2024, together with Child born Emma, Eva and Jonas, the Child born LunchTime Desk and My Canine Fortunate, and the response from influencers and the press was extremely optimistic.”