The Entertainer units its sights on world enlargement – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

Following a transformative yr, The Entertainer has been laying the groundwork for a significant worldwide enlargement, constructing on its present footprint of 200 abroad places.

Vital funding in retailer openings, strategic partnerships and model innovation has delivered a landmark yr for The Entertainer, as one of many UK’s fastest-growing retailers lays the inspiration for consolidation at house and a significant worldwide push in 2025.

The Entertainer considerably grew its retail footprint in 2024 following the foremost roll-out of greater than 850 brand-new toy outlets inside Tesco shops, increasing its presence within the UK and Republic of Eire. As well as, The Entertainer opened two new idea shops in Milton Keynes and Exeter as forerunners of a brand new location technique because the enterprise re-shapes its UK bodily presence over the subsequent two years.

Strategic partnerships have continued to ship progress, with The Entertainer turning into the unique toy companion for main card and gifting platform, Moonpig, and lengthening its vary in each Matalan and Marks and Spencer.

The toy store’s non-public label manufacturers, Early Studying Centre and Addo Play, have grown by 85% over the past yr, accounting for a document 25% of annual group retail gross sales – effectively on their approach to their goal of 40% retail gross sales participation for The Entertainer’s complete enterprise.

Supporting this progress and driving ahead the model’s new advertising and marketing technique as Britain’s Toy Store, The Entertainer launched its biggest-ever above-the-line marketing campaign for Christmas, demonstrating its dedication to model innovation and delivering robust engagement with prospects throughout the festive season.

Trying past the UK, The Entertainer has been laying the groundwork for a significant worldwide enlargement, constructing on its present footprint of 200 abroad places throughout 21 nations. First particulars of this bold world enlargement can be revealed in 2025.

Andrew Murphy OBE, chief government workplace of Teal Group, commented: “The Entertainer has seen an enormous transformation in 2024 – establishing ourselves as Britain’s Toy Store via unprecedented progress in each our bodily and digital channels. We’ve expanded our attain via new shops, concessions and on-line partnerships and made enormous strides in constructing our model.

“Our progress displays our dedication to delivering distinctive merchandise and experiences for patrons. As we look forward to 2025, we’re dedicated to reaching much more, each within the UK and internationally.”

For extra data, go to www.thetoyshop.com.