The Toy World Mattel complement is out now – Toy World Journal | The enterprise journal with a ardour for toysToy World Journal

Toy World has as soon as once more teamed up with Mattel to provide a complement highlighting the corporate’s key manufacturers and newest information.

As Barbie celebrates 60 years and Mattel seems forward to its momentous eightieth anniversary in 2025, Toy World has introduced readers its annual standalone 2024 Mattel complement.

Produced in partnership with the main toy firm, the complement brings readers the most recent model and licensing information from a raft of Mattel’s hottest manufacturers, together with Barbie, Scorching Wheels, Monster Excessive, Thomas & Pals, Polly Pocket and Barney’s World.

Barbie continues to innovate inside its toy and franchise improvement, providing one thing for each fan. The model launched the primary blind Barbie doll earlier this summer season and Barbie’s Mini BarbieLand vary debuted to a really sturdy response from shoppers. There was additionally a raft of licensing offers, together with Barbie x Heinz, Barbie x Kartell, Barbie x HMD and Barbie x Krispy Kreme.

In August, Mattel celebrated the thirty fifth anniversary of Polly Pocket with model collaborations, nostalgic product launches, IRL experiences and extra. In addition to toys, Polly Pocket has collaborated on strains throughout Style, Equipment, Pet Equipment and Cosmetics.

Again by fashionable demand, Scorching Wheels Monster Vehicles Dwell returned to the UK following massively profitable exhibits earlier this yr and gave the model a robust begin to 2024. Scorching Wheels additionally created the world’s largest annual worldwide customized automobile present this yr, titled the Scorching Wheels Legends Tour, which now spans 16 international locations and 5 continents. From a licensing perspective, Scorching Wheels has prolonged its portfolio to collaborate with the likes of Zara Children and Bershka, growing clothes strains.

This yr’s 32-page complement additionally incorporates a product roundup from a few of Mattel’s main licensees, reminiscent of RMS Worldwide, Diamant Toys, MV Sports activities, Ravensburger and extra.

This yr’s Mattel complement might be learn on-line right here, and was revealed alongside the 2024 October difficulty of Toy World.

Work is presently underway on the November difficulty of Toy World, which incorporates complete options on Q1 Ranges and Outside Toys.

For additional data concerning editorial alternatives within the November difficulty, please contact:

Rachael Simpson-Jones – rachael@toyworldmag.co.uk
Caroline Tonks – caroline@toyworldmag.co.uk
Gabriela Jimenez Garcia – gabriela@toyworldmag.co.uk

The editorial workforce may also be reached on 01442 502 406.

To seek out out extra about promoting alternatives, within the November difficulty or every other version, please contact Mark Austin, mark@toyworldmag.co.uk.