College Video games hosts gross sales convention to introduce The Studying JourneyToy World Journal

College Video games held a Gross sales convention devoted to The Studying Journey division, designed to offer assist for retailers and set up the model within the UK market. 

College Video games

As the brand new The Studying Journey vary hits cabinets this month, College Video games’ Gross sales group is able to present its retailers with top-tier assist and all of the insights they should make this vary an enormous success.

The Studying Journey, now a division of College Video games, has been designing and manufacturing kids’s interactive instructional merchandise for over 30 years and affords a variety of high-quality, award-winning instructional toys, video games and puzzles, serving to kids put together for college and past.

With a view to present the best degree of assist for retailers and set up the model within the UK market, College Video games held a two-day Gross sales convention devoted to The Studying Journey. The gross sales group have been welcomed to an immersive Studying Journey expertise with banners, balloons and examples of in-store shows, adopted by Studying Journey cupcakes in addition to a personalised Studying Journey pocket book and stationery.

The group skilled hands-on product coaching, in addition to studying in regards to the historical past of the brand new division, and mentioned the values of excellent instructional toys, video games and puzzles. A Studying Journey Raffle additionally ensured every group member had the prospect to develop into a product knowledgeable on one of many key Studying Journey traces.

Advertising director, Gemma Lewington, unveiled the widespread and mass market advertising campaigns the enterprise has deliberate to assist each client and commerce advertising. “It is rather necessary that the group who works closest with our retailers actually understands the advantages and full potential of this thrilling vary, in addition to what we’re doing at a model and product degree, and what thrilling in-store and on-line assist we are able to provide our retailers,” mentioned Gemma.

The Gross sales assembly concluded with discussions on modern in-store executions and the way the group can assist Studying Journey VIP clients with demo days, in addition to different in-store and on-line assist.

For additional data on The Studying Journey vary or to rearrange a go to from a College Video games’ space Gross sales supervisor, events can contact gross sales@ugames.uk.com or cellphone 0207 254 0100.

College Video games Crew